Let's Build You A Smarter Business

Help us unpack your ideas, vision and goals. We’ll add some magic dust and a liberal amount of smarts – we’re going to rock your world!

Tell us about your Project

Purpose

This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we both will be able to provide. Ignore any questions that are not relevant.

This worksheet is divided into five sections:

Business/Organisation Snapshot
What Are We Doing?
Who Are We Doing This For?
Design Direction
Final questions

What happens next?

We review the form and will contact you if we have any more questions.
We then provide you with a thorough proposal with options to choose a plan that suits you within a few days.

Step 1 of 5 - Snapshot

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Business Snapshot
What’s the name of your company or organisation?*
What does your company do? What are the products and services you offer?
What Type of Website do you prefer?*
Select either option below to reveal more about each option.
- Custom Design & Discovery (Upfront Fee) + Monthly Care Plan
- Agency (Design By Agency. Upfront Fee + Monthly Care Plan
Custom Design & Discovery means we spend more time learning about your business, target audience to create a custom design for you. The website will have enhanced features for better SEO management, automation and more.
Much like the Custom design option, you are an agency needing a website design converted into a website or you have a preferred designer. The main difference is you manage the client and we build the website for you.
What is your website address?*
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.*
Agency Name*
Agency Website*
The name of your client?*
Current website of the client?*
AGENCY: Who are the decision makers for this project?*
Include names of Agency Account Manager and the decision maker for your client. Include Full name and email address per line.
Who are the decision makers for this project?*
Include Full name, email address and title per line.
Approximate Number of Staff
Interested on the basis as to whether to mention ways you can use your website not just for marketing but for productivity as well.
Did someone refer you?
- Yes
- No
Please tell us who referred you.*
How did you hear about us?*

What Are We Doing?
Give us your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Website Goal #1*
Website Goal #2*
Website Goal #3
Website Goal #4
Website Goal #5
Is there anything about your current site that serves the business well and if so, why?

Who Are We Doing This For?
Who is your ideal customer/audience?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
EG: research product information, get contact details, ask questions about services, pricing
Aside from using your website for marketing, what other ways do you market or would like to your customers?
- Select All
- I have an email newsletter
- I'd like to use email marketing one day
- Social Media
- Print/Newspapers
- Directories (eg: Yellow Pages etc)
- Direct Mail
- Other
What else?
List all the other ways you market to your clients and potential clients.
Do you have a list of customers already? At least an email address and first name?
- Yes
- No
Do you track what your customers do now?
In other words, do you have a system to automate your marketing, discover opportunities, map your processes? Known as a CRM (Customer Relationship Management)
- I have a CRM
- I'm interested in a CRM
- I'm happy doing things how they are done now.

Design Concept
How do you want people to feel when they interact with your brand?
Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites?
If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors.
Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?
Please list any special features you would like to have included in your website
Examples: Online Store, Portfolio, Photo Gallery, Event Calendar, PDF management, Landing Page, Funnels, etc.

What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like you?
How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to share about this project?
Timeframe?
Note: MerlinFX projects generally take 14 Days for Rapid Development or 4-8 weeks for Custom/Agency projects from conception to launch. This requires your page content, images etc to be made available at the beginning of the project.
When do you need your website live?
Is the content for your website ready to go?
Content includes the text, and any specific support imagery or photography that needs to go on your website. We can help with this, but knowing where you're at helps with our scheduling.
What do you need help with?
Tick all that applies.
- What Pages to have
- What to include in the menu
- Writing articles or blog posts
- Page Content for About, Services, Products etc.
- Need images for some pages
- Need professional images aka need a Photographer
- I need help with building a lead magnet
- I need help with what to post to social media
- Quote or Booking Form
- Other
What else?
Whilst we are not copywriters, we do have extensive writing guides we can provide to you after a proposal signoff and before your website is launched. Alternatively, we can connect you with a trusted copywriter.
Name*
First Last
Email*
Mobile Number*
Office address*
Consent*
Your information will be used to send you a confirmation email and allow us to followup with you about your project. We will only send you relevant information. While we may use your email address to help target relevant clients with digital advertising, we will never sell your information to any third parties. You can, of course, unsubscribe at any time, request what data we have collected or ask to have all your information deleted.
- Yes
Email
This field is for validation purposes and should be left unchanged.

Before working with MerlinFX, I didn’t know how easy it was to create great looking professional websites. MerlinFX kept us informed throughout the entire project process. They always reply to our emails in the shortest possible time. The resources, tools and guidance provided after the website launch have been amazing. Our Social media platforms have been performing off the scale.

Wayne Watson

RidingOn Magazine

Good luck at the awards – I’d vote for you! On that note, I’ll say thanks for all your support while at CPS now in case I’m rushing tomorrow – you really have stood out as an excellent supplier and support to the website functionality at CPS! Don’t suppose you can provide support for UK clients can you? I’ve worked with various dev supports over the years and you do really make it easy.

Lauren Broderick

Marketing Manager (Club Plus Super)

“I Feel Like I Received Well Above Standard Support And Help. Great, very helpful, no question you couldn't answer! There's always a solution. Launching the new website was stress-free! MerlinFX made sure everything was running smoothly before the launch. After the website was launched it was great, simple to use, have learned a lot from the resources and guidance provided!”

Jessica Haldane

Marketing Co-Ordinator (New Living Homes)

We love working on websites.

There is something very satisfying about working as part of a team to bring a vision to life.

I give my all to website projects and they take a lot of energy and expertise to get right, so I only work with select clients on projects that excite me and that I think have a real chance at success.

If you’d like to talk to me about working together on your project, there are a few things I need to know first.

I look forward to learning more about your project.