Author: Daniel Doherty

Better Proposals

Better Proposals is an online proposal software designed to streamline creating, sending, and tracking business documents. The platform aims to eliminate common pain points such as email attachments, formatting issues, and tracking difficulties, thereby automating the sales process and enhancing client engagement. Pricing Model: Premium Video Playlist

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Google Announces Changes to How-To and FAQ Schema

3:42 – Google Announces Changes to How-To and FAQ Schema In response to Google’s recent changes affecting How-To and FAQ Rich Snippets, MerlinFX advises businesses to view these shifts as opportunities rather than setbacks. By focusing on E-E-A-T principles and adapting your SEO strategies, you can maintain a strong online presence. The changes underscore the

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Google’s Stance on Australian Copyright Laws

19:27 – Google Wants Australia to Change Copyright Laws. Navigating the recent changes in Google’s proposal to the Australian Government on copyright laws presents challenges and opportunities. Understanding these shifts is essential for businesses, webmasters, content creators, artists, musicians, and others looking to adapt and succeed in this evolving digital landscape. Introduction: A Curation Inspired

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Sydney businesses enhancing website management skills

Training for Tomorrow: How MerlinFX Empowers Clients To Become Online Wizards

MerlinFX is your partner in the digital evolution of your business, offering comprehensive WordPress training and ongoing support to help you navigate the ever-changing technology landscape. While we’re always here to assist, we aim to equip you with the knowledge and skills to manage your online presence independently. Introduction The need for technological upkeep extends

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CASE STUDY: Driving Change Digitally: The Transformation of Thrive Services’ Website to Better Serve the Lithgow and Blue Mountains Communities

This case study explores the website redesign for Thrive Services, a Not For Profit organisation dedicated to supporting individuals and families in the Lithgow & Blue Mountains areas. Struggling with an outdated website that was difficult to update and lacked vital features, Thrive Services aimed for a complete overhaul with specific goals of growing its

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Curious or Hesitant About Integrating AI into Your Content? Key Considerations Before You Start!

Embracing AI in content creation can significantly transform your digital strategy, offering benefits such as consistency, speed, and data-driven insights. However, it’s essential to understand potential challenges, including issues with data quality, maintaining authenticity, and possible privacy concerns. Successful AI integration involves mastering the art of prompting, ensuring localisation, and maintaining your brand voice. Additionally,

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