Website Design, Strategy & Tools Blog
Discover the MerlinFX Magic: Explore the World of Web Design and Strategy with MerlinFX
Welcome to the MerlinFX blog, your go-to resource for insights, tips, and expert advice on website design, digital strategy, and online marketing. We help businesses and not-for-profit organisations thrive in the digital landscape. Explore our diverse range of articles, covering topics like user-friendly design, content marketing, workflow automation, and more. Stay ahead of the curve by staying informed, and empower your online presence with the knowledge shared by our experts.
FEATURED
Dive into our extensive collection of articles, showcasing our portfolio, case studies, trust factors, website management, security, backup, managed WordPress services, as well as UX and UI design.
Web Design
Web Design Categories
Projects
Trust Factors
Website Management
User Friendly
By integrating these components, a well-designed website can effectively engage users, convey brand identity, and drive business success.
Training for Tomorrow: How MerlinFX Empowers Clients To Become Online Wizards
MerlinFX is your partner in the digital evolution of your business, offering comprehensive WordPress training and ongoing support to help you navigate the ever-changing technology landscape. While we’re always here to assist, we aim to
CASE STUDY: Unveiling InHouse Granny Flats’ Sleek New Website: A Seamless Migration and Redesign
Case study coming soon … promise. SharePinTweetShare0 Shares Related Posts Better ProposalsGoogle Announces Changes to How-To and FAQ SchemaGoogle’s Stance on Australian Copyright Laws Training for Tomorrow: How MerlinFX Empowers Clients To Become Online WizardsCASE
CASE STUDY: Fueling the Future of Fireplaces: A Behind-the-Scenes Look at this Website Migration
Case study coming soon … promise. SharePinTweetShare0 Shares Related Posts Better ProposalsGoogle Announces Changes to How-To and FAQ SchemaGoogle’s Stance on Australian Copyright Laws Training for Tomorrow: How MerlinFX Empowers Clients To Become Online WizardsCASE
CASE STUDY: Branching Out: Elevating Macarthur’s Top Tree Service Company’s Website to New Heights
Case study coming soon … promise. SharePinTweetShare0 Shares Related Posts Better ProposalsGoogle Announces Changes to How-To and FAQ SchemaGoogle’s Stance on Australian Copyright Laws Training for Tomorrow: How MerlinFX Empowers Clients To Become Online WizardsCASE
Master the Art of Web Presence: Hosting vs Managed WordPress Showdown
Unlock the Mystery: Hosting vs Managed WordPress As a business owner or entrepreneur, you want to establish a strong online presence. The world of web development can be overwhelming, and choosing between web hosting and
Hardware Store Website Design Inverell
SharePinTweetShare0 Shares Related Posts Better ProposalsGoogle Announces Changes to How-To and FAQ SchemaGoogle’s Stance on Australian Copyright Laws Training for Tomorrow: How MerlinFX Empowers Clients To Become Online WizardsCASE STUDY: Transforming Digital Engagement for AVCAT-
Effective Planning Leads to Exceptional Website Projects
Get The Website Success Journey Blueprint
Digital Strategy
Digital Strategy is a comprehensive plan to achieve business goals through digital channels and tools. It encompasses various aspects of online marketing and technology, including Content Marketing, Social Media, Search Engine Optimisation (SEO), and Workflow Automation.
Digital Strategy Categories
Content Marketing
Social Media
SEO
Workflow Automation
Artificial Intelligence
Artificial Intelligence (AI) for your business. We'll unveil how AI streamlines operations, boosts website design, and uncovers new growth avenues. Explore AI, demystified and practical, for your digital triumph.
By combining these elements, a well-executed Digital Strategy can drive growth, increase brand visibility, and strengthen customer relationships.
Google Announces Changes to How-To and FAQ Schema
Google has announced changes to the How-To and FAQ schema, which will significantly reduce their visibility in search results. FAQ-rich snippets will now only be shown for authoritative government and health websites, while How-To rich results will be limited to desktop devices. These changes aim to provide a more consistent search experience.
Key Takeaways:
FAQ-rich snippets are now restricted to government and health websites.
How-To rich results will only appear on desktop searches.
No need to remove existing structured data, as Google will simply not display it.
This change may impact SEO strategies that relied heavily on these schemas.
Google’s Stance on Australian Copyright Laws
Google supports the Australian government’s proposed copyright laws, advocating for all online content to be available for AI training unless publishers opt out. This stance aims to streamline AI development while addressing concerns about content use. The laws focus on balancing innovation with fair compensation for content creators.
Key Takeaways:
Google backs making all online content accessible for AI training by default.
Publishers would need to opt out if they don’t want their content used.
The proposal reflects efforts to balance AI advancement and copyright protection.
The laws are part of ongoing discussions about AI and intellectual property.
Curious or Hesitant About Integrating AI into Your Content? Key Considerations Before You Start!
Integrating AI into content creation offers efficiency, consistency, and data-driven insights but comes with challenges like data quality and maintaining authenticity. Successful AI integration requires mastering prompts, ensuring localisation, and preserving brand voice. Balancing content for both human engagement and SEO optimisation is essential for effective use.
Key Takeaways:
AI enhances content creation with speed and consistency.
Quality depends heavily on the data and prompts provided.
Maintaining a unique brand voice and localisation is crucial.
AI tools must be used carefully to balance human engagement with SEO needs.
Standing Tall in the AI Era: The Musk-Carlson Approach to Original and Authoritative Content
Tucker Carlson’s move to Twitter represents a significant shift in media platforms, reflecting the changing content consumption landscape. This move, backed by Elon Musk, is a strategic play that could revolutionise creating and sharing content.
Unlock the Power of Success: How We Work to Build Your Dream Website in 2025
This blog post discusses the importance of strategic work and driving traffic in achieving a successful website build outcome. It covers key elements such as having clear goals, passion, budget, and audience, taking action, utilising
How to Start Blogging for your Business
Blogging for your business is a marketing tool, that if done well, can drive a tremendous amount of traffic to your website.
Every package includes our Continuous Care Plan
With our Continuous Care plan, you can rest easy knowing that your website is being monitored and maintained by our expert team. We will take care of all the updates, security checks, and backups necessary to keep your site running smoothly and protected from cyber threats. Not only will this give you peace of mind, but it will also save you time and money in the long run.
Tools
Tools used with WordPress websites and workflows, such as WordPress plugins, web-based applications (cloud apps), browser extensions, and mobile apps, can greatly enhance functionality and efficiency. By integrating these tools, users can create seamless connections between different platforms and tasks, automate processes, and customise their website’s features.
Tool Categories
WordPress Plugins
Web-Based Applications
Browser Extensions
Mobile Apps
The combination of these tools can unlock new possibilities, streamline workflows, and ultimately contribute to the website’s overall success and user experience.
How to Set Up a Smart Social Media Automation Plan for Your Blog
Social media channels are powerful engines for generating attention for your content. The Social media networks help you reach more potential readers, encourage engagement and drive traffic back to your site. Cross-promotion is, therefore, an essential step towards increasing the reach of your content, generating more attention from your audience, and attracting more potential customers to your products and services.
Bring Your Content to Life with Placeit
You pride yourself on the content you create; It is interesting for most readers to see new and unique images. Placeit enables you to create mockups just by providing URLs of related articles or screenshots of the images you want to use.
Enhance Your Blog with Stunning Imagery
In need of a poster? Invitation? Card? Logo? Magazine Cover? You’re in luck – FotoJet’s got your back. Templates even cover social media, with templates available to expertly whisk together an Instagram/Facebook post or YouTube channel art piece.
The Blog2Social WordPress Plugin Makes Posting and Sharing Effortless
Blog2Social makes it easy to auto-post, cross-promote, schedule, and
automatically share your blog posts to social networks for the best times to post to profiles, pages and groups.
Grammarly: Catching Typos So You Don’t Have To
Grammarly was one of the more comprehensive spelling/grammar checkers on the market. The free version has plenty to write home about. But, the premium version has merit if you see yourself getting a lot of use out of Grammarly’s premium features.
Why we love these Blogging Tools and you should too
So, you have started Blogging. Or you are going to start Blogging. That’s fantastic! In my previous article, Start writing awesome articles your audience will love to read, I covered how to start blog writing and hopefully you have been practising. Or maybe you have been blogging for a while and just feel that it seems laborious and tiresome.
Unleash the Power of WordPress: Master it with our FREE, Comprehensive Video Manuals!
Unlock your WordPress potential with our concise, expert video guides on Gutenberg, Beaver Builder, and Google Analytics. Access our always up-to-date video library for FREE. Empower your web design skills and conquer WordPress today. No sign-up!
Not For Profit
Not-for-profit websites require the creation of visually appealing, user-friendly, and functional websites explicitly tailored for not-for-profit organisations. These websites prioritise clear communication of the organisation’s mission, values, and goals while ensuring easy navigation and accessibility. A well-designed NFP website showcases the organisation’s work, engages supporters, facilitates donations, and fosters trust and credibility, ultimately contributing to the success and impact of the organisation.
Not For Profit Categories
Website Design
Stakeholders
Fundraising
Digital Strategy
Effective Not-For-Profit website design, stakeholder engagement, fundraising, and digital strategy are essential for not-for-profit organisations to achieve their mission, create a positive impact, and sustain their operations. By combining tailored website design with effective stakeholder engagement and fundraising strategies, NFPs can effectively communicate their mission, build trust, and foster long-lasting relationships with supporters. By leveraging digital channels and tools, NFPs can amplify their impact, reach new audiences, and optimise their resources, ensuring their organisation is well-positioned to create meaningful and lasting change.
CASE STUDY: Driving Change Digitally: The Transformation of Thrive Services’ Website to Better Serve the Lithgow and Blue Mountains Communities
This case study explores the website redesign for Thrive Services, a Not For Profit organisation dedicated to supporting individuals and families in the Lithgow & Blue Mountains areas. Struggling with an outdated website that was
How to use Jasper to write Not For Profit website sales copy that sells
If you’re running a not-for-profit organisation, you know how important it is to have a website that sells. After all, your website is often the first impression potential donors have of your organisation. And, if
Effective Planning Leads to Exceptional Not-For-Profit Website Projects
Maximise your online presence with the Website Success Journey Blueprint! – NFP edition. With 22 years of web design expertise from MerlinFX, our coaching guide will help you unlock your website’s full potential and stand out in your industry. Get it today to skyrocket your website’s success!