Discover Our Tailored Content Plans for Unmatched Brand Engagement
Clear and Present Focus
The power of engaging content is unparalleled in its ability to connect businesses with their target audiences. Understanding this, we have meticulously designed a suite of content packages and services, each tailored to meet the evolving needs of modern businesses. From comprehensive blog posts to bespoke web page creation and customised lead magnets, our offerings are crafted to enhance your brand’s online presence and engage your audience effectively. With a keen eye for detail and a deep understanding of your brand’s unique voice, we are committed to delivering content that not only informs but also inspires.
Commercial In-confidence
We get that you might want to shop around and compare our proposal to others—it’s a smart move. But we’d appreciate it if you could keep our proposal and this content plan page between us. Sharing it with third-party competitors would spill the beans on some of our unique strategies and custom solutions we’ve seasoned over the last 23 years. Let’s keep the magic a surprise, shall we?
Basic
Blog Posts
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FEATURES
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Up to 3000 ≥ words From 1+ blog posts.
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Introduction A well-crafted post introduction sets the tone for the entire piece. It effectively captures the reader's attention, outlines the main topic, and presents the core message in an engaging manner.
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Body Up to 5 sub topics.
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Conclusion A summary of the blog article with a call to action.
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Featured Image Featured Images sourced from stock libraries
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Extra Images We can provide extra images sourced from stock libraries
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Image Optimisation All images are created to be pixel perfect for file size SEO requirements + named accordingly using SEO best practices + ALT TAGS for images as well.
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Australian Authenticity All content is crafted with Australian spelling, resonating with local audiences and upholding your brand's authenticity. No US spelling here!
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Internal Links Up to 2 to 5 internal links to existing posts or pages.
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FAQs x 3 Up to 2 to 5 internal links to existing posts or pages.
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Need More? Need more posts per month? We can discuss a tailored posting frequency.
Pro
Blog Posts
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FEATURES
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Everything in Basic +
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Up to 7000 ≥ words Several blog posts either pillar posts and/or a mixture of sub posts.
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Sub Topic Posts Offers detailed exploration of aspects related to the main topic, boosting user engagement and SEO, and creates an interconnected content ecosystem. [500 words each].
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Target Answer Directly meets reader's search intent with concise responses, enhancing user satisfaction and improving search engine visibility.
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Table of Contents A linked Table of Contents in a Pillar Post offers easy navigation, enhances user experience, and improves SEO. It organises content, increasing reader engagement and retention.
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Benefits-Based Bullet Points Offers a concise summary of the article’s value, enhances readability, and acts as a persuasive tool highlighting key points.
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Pros & Cons Table Provides a balanced overview, enhancing readability and transparency, builds trust, and can improve SEO through keyword integration.
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Action Checklist Offers practical, step-by-step guidance, making content actionable and memorable, and improves reader comprehension and retention.
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Key Takeaways Summarises main points for quick reference, enhances retention, caters to skimmers, and improves user experience and engagement.
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Quotes Including quotes, both personal insights and external sources, in Pillar Posts adds credibility, enhances engagement, provides diverse perspectives, deepens insights, fosters emotional connections, and reinforces authority.
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External Links Including quotes, both personal insights and external sources, in Pillar Posts adds credibility, enhances engagement, provides diverse perspectives, deepens insights, fosters emotional connections, and reinforces authority.
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Benchmarked Utilises advanced optimisation tools for SEO-rich, competitively analysed content, aimed at enhancing online presence and authority.
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FAQs x 5 Addresses common queries, improving post comprehensiveness, user experience, and SEO, while establishing credibility in the domain.
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Need More? Need more pillar posts per month? We can discuss a tailored posting frequency.
Elite
All Content Needs
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Everything in Pro plus:
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Bespoke Bespoke content can encompass a wide range of formats, including blog posts, web pages, and marketing materials, each crafted to serve the client's distinct purpose.
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Pages Tailored, engaging web content for service pages designed to enhance your website's appeal and user experience.
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Posts Dynamic, informative blog posts crafted to captivate and educate your audience, boosting engagement.
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Lead Magnets Persuasive, value-packed resources developed to attract leads and build your email list.
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Funnels Strategically structured content sequences [landing pages and email drip sequences] designed to guide potential customers towards conversion.
Prices may change due to market and operational factors. However, once a package is chosen, the fee remains fixed for 12 months.
How Can You Adapt to Our Writing Style?
If you’re an existing client, we invite you to explore our updated content collection and creation process, a vital component of any blog plan you select. For clients who partnered with us after September 2023, you’re likely familiar with our new content creation approach.
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💥 Pillar Posts: The Bedrock of Your Brand’s Digital Success!
A Pillar Post is a cornerstone element in content strategy, offering immense benefits. It’s an in-depth, comprehensive blog post that covers a broad topic relevant to your brand, serving as a foundation for smaller, related articles.
This approach establishes your website as an authoritative source, enhancing SEO through extensive coverage and internal linking opportunities.
Pillar Posts also greatly improve user engagement by providing a thorough exploration of topics, positioning your brand as a go-to resource in your field.
Comprehensive Coverage
In-depth exploration of broad topics, establishing a solid foundation for your content strategy.
SEO Enhancement
Strategic use of keywords and internal linking improves search rankings and visibility.
Authoritative Presence
Positions your brand as a knowledgeable leader in your industry.
Engagement Boost
Captivates and retains reader interest with high-quality, informative content.
Market Competitiveness
Utilises advanced optimisation tools to ensure content is competitive and relevant.
Interconnected Content
Supports and links to related subtopic posts, creating a rich, engaging content web.
Long-Term Stability
Once chosen, pricing is locked for 12 months, ensuring budget predictability.
Customised Approach
Tailored specifically to your brand's voice and audience needs, enhancing authenticity.
Need an example?
Maximise Your Reach with Post 2 Social Gobstopper BONUS
Enhance your digital impact with our ‘Post 2 Social Gobstopper’ feature, included in the Pro Content Plan. This innovative tool strategically repurposes each Pillar Post into a 12-month reposting campaign on social media, ensuring consistent and extended visibility. It’s designed to maximise the reach and lifespan of your content, keeping your message fresh and engaging for audiences throughout the year. Experience a sustained impact and audience engagement with this unique, long-term promotional strategy. This feature is in our Magic Canvas plan. We include it here for you.
🌟 Sub Topics: Unveiling the Hidden Gems of Your Content Strategy!
Subtopic blog posts are vital components in supporting your main Pillar Post.
These posts delve into specific aspects of the broader topic covered in the Pillar Post, offering detailed insights and comprehensive coverage.
They enhance the overall content strategy by providing depth, which keeps the reader engaged and informed.
Subtopic posts are crucial for SEO, as they target niche keywords and create a network of internal links, boosting the visibility of your entire content.
They not only complement the Pillar Post but also add substantial value, making your content more appealing and authoritative.
Depth and Detail
They provide detailed exploration of specific elements within the broader topic, enriching the overall content.
SEO Boost
By targeting niche keywords and creating internal links, they enhance the SEO performance of your main Pillar Post.
Reader Engagement
Subtopics keep readers engaged with varied and comprehensive content, increasing time spent on your site.
Authority and Credibility
They establish your brand as an informative and authoritative source in your niche.
Customised Content
Tailored to your audience’s interests, subtopics ensure content relevance and appeal.
Targeted Content Strategy
Subtopics offer a focused approach to aspects of the main topic, enhancing the content strategy with specialised insights.
🌟 Target Answer: Unlocking the Core of Your Content Strategy!
A Target Answer is a pivotal element in a Pillar Blog Post, providing a concise, direct response to the primary question or topic.
This inclusion is key for aligning with the reader’s search intent, delivering instant value, and enhancing the overall impact of your post.
It establishes clarity and focus, ensuring that the primary message is communicated effectively and efficiently.
Direct Reader Engagement
Immediately addresses the reader's primary query, enhancing engagement.
Clarity and Focus
Provides a clear and concise overview of the post's purpose.
Improved SEO
Aligns with search algorithms favoring direct answers to user queries.
Enhanced Credibility
Demonstrates knowledge and expertise on the subject.
Increased Readability
Makes the post more accessible and user-friendly.
Better User Experience
Offers immediate value, improving overall reader satisfaction.
🚀 Navigate with Ease: The Linked Table of Contents
The inclusion of a Table of Contents after the Target Answer in a Pillar Blog Post is a game-changer.
Not only does it offer a quick, navigable overview of the main and subtopics, but it also enhances the reader’s journey through the post.
This feature is essential for guiding readers directly to the content most relevant to them, making your post more user-friendly and accessible.
Easy Navigation
Allows readers to quickly find and jump to specific sections.
Enhanced User Experience
Improves accessibility and readability of the post.
Increased Engagement
Encourages exploration of the entire post, including subtopics.
SEO Advantage
Facilitates longer time on page and better content structure recognition by search engines.
Organised Presentation
Offers a clear, structured layout of the post's contents.
Reader Retention
Keeps readers engaged by simplifying the process of locating relevant information.
Unveil the Power of Link Magic: Transform Your Website's Connectivity
Our Pro Blog plan incorporates a special tool designed to revolutionise your site’s linking strategy. It seamlessly creates internal links, boosting SEO and user navigation. This tool identifies and integrates orphaned content, enhancing your site’s structure and search engine visibility.
Bullet Points: Clarity Meets Engagement in Your Content!
Bullet points are a key feature in Pillar Blog Posts, offering a streamlined and effective way to present information. They break down complex ideas into clear, concise points, making the content more accessible and engaging for readers.
Including bullet points ensures that key messages are highlighted and easily digestible, enhancing the readability and impact of your post.
Improved Readability
Makes complex information easy to scan and understand.
Key Highlights
Draws attention to important points or features.
Organised Structure
Provides a clean, structured format for content presentation.
Enhanced Engagement
Encourages readers to focus on critical elements.
Memory Retention
Aids in better recall of key points by readers.
Versatile Use
Effective in summarising content, listing steps, or highlighting benefits.
Pros & Cons Table: Balanced Insight in Your Content Strategy!
A Pros & Cons table is a valuable addition to any Pillar Blog Post, offering a balanced and structured way to present contrasting aspects of a topic. This inclusion enhances the depth and objectivity of your content, providing readers with a clear, unbiased view that aids in decision-making and understanding.
Balanced Viewpoint
Presents both sides of an argument or topic.
Enhanced Decision Making
Helps readers make informed choices.
Increased Credibility
Shows objectivity and fairness in content.
User Engagement
Encourages readers to consider all aspects.
SEO Value
Can include relevant keywords for better search engine optimisation.
AutoLetter: Transform Your Blog into High-Impact eNewsletters
Automate Your Content Curation and Timing for Peak Engagement.
🤙 Action Checklist: Transforming Readers into Achievers!
An Action Checklist in a blog post is a powerful tool for translating insights into action.
It provides readers with practical steps, making the content not only informative but also actionable.
This feature bridges the gap between knowledge and implementation, enhancing the value of your post.
Practical Guidance
Offers readers clear, actionable steps.
Enhanced Engagement
Encourages reader interaction and application.
Value Addition
Increases the usefulness of the content.
Goal-Oriented Structure
Helps readers achieve specific outcomes.
Improved Retention
Aids in remembering and implementing ideas.
Reader Empowerment
Motivates readers to take action, enhancing satisfaction.
💫 Key Takeaways: Unlocking the Essence of Your Content!
Key Takeaways in a blog post are crucial for summarising and emphasising the most important points.
They provide a quick reference, helping readers to understand and remember the core messages of the content.
This feature enriches the reader’s experience, ensuring they grasp the essence of your post efficiently.
Enhanced Comprehension
Summarises main points for better understanding.
Memory Aid
Helps readers recall key information.
Time-Efficient
Offers a quick overview for busy readers.
Increased Engagement
Encourages further reading and exploration.
Content Highlight
Draws attention to the most critical elements.
Reader Satisfaction
Improves the overall reader experience by providing concise, valuable insights.
Quotes Amplify Impact: Powering Your Content with Authentic Voices!
Incorporating quotes, be they your own insights or external sources, into a Pillar Blog Post significantly enriches the content.
Quotes add a layer of authenticity and depth, providing perspectives that resonate with the audience.
They serve as a bridge between your narrative and real-world experiences or expert opinions, enhancing the credibility and relatability of your post.
Credibility Boost
Offers authoritative support for your content.
Enhanced Engagement
Quotes can make content more relatable and interesting.
Diverse Perspectives
Introduces varied viewpoints, enriching the discussion.
Deeper Insight
Provides additional depth and context
Emotional Connection
Quotes can create a stronger emotional response from readers.
Authority Reinforcement
External quotes can reinforce your expertise and position in the field.
External Links: Expanding Horizons in Your Blog Content
Enhanced Credibility
Shows research depth and validation of points.
Resource Richness
Offers readers further reading and learning opportunities.
SEO Boost
Potentially improves search engine rankings through link diversity.
Reader Engagement
Keeps readers engaged with diverse content.
Authority Building
Positions your blog as a knowledgeable hub.
Networking Advantage
Creates potential for backlinks and collaborations.
Benchmarked Content: Navigating the SEO Success Path
Benchmarked content is a powerful strategy in blog posts, leveraging advanced content optimisation techniques.
This approach involves analysing top-performing content in your niche and using insights to enhance your posts.
The goal is to create content that resonates with both users and search engines, optimising for relevance and engagement.
SEO Excellence
Aligns your content with search engine preferences.
Competitive Edge
Offers insights into successful strategies in your niche.
Enhanced Relevance
Ensures content matches user intent and trends.
Data-Driven Approach
Utilises analytics for informed content creation.
Improved Engagement
Tailors content to captivate the target audience.
Content Quality
Elevates the overall quality and effectiveness of your posts.
E-E-A-T Excellence: Pro Blogging Aligned with Google’s Gold Standard
Including FAQs in a blog post is a strategic approach to addressing common queries and concerns.
This element not only augments the informational value of your content but also enhances user engagement.
FAQs provide a platform to clarify doubts, delve deeper into the topic, and directly engage with your audience’s needs.
What Google says about AI Content ....
“However the content is produced, those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating E-E-A-T qualities.”
Exploring Beyond Pillar Posts: Tailoring Diverse Blog Post Types to Maximise Your Strategy
Note: Not all types are necessary. We work with you to select suitable post types, integrating them into a cohesive Pillar Post framework.
Educational Posts
Beginner’s Guide Post
Simplifies complex topics for easy understanding, ideal for introducing new concepts.
How To Post
Provides step-by-step guidance, making complex tasks approachable.
Step-by-step Post
Breaks down processes, facilitating easy learning.
What Is Blog
Explains concepts, providing foundational knowledge.
The Informer
Delivers factual information, educating the audience.
Analysis and Insight Posts
Case Study Post
Showcases real-world applications, enhancing credibility and practical insights.
Original Study Post
Presents unique research, establishing thought leadership.
Problem Solution Post
Addresses specific issues, offering valuable solutions.
The Research Post
Delivers data-driven insights, backing arguments with facts.
Opinion and Discussion Posts
The Opinion Post
Presents viewpoints, sparking discussion and engagement.
The Pitfalls Post
Warns about common mistakes, offering preventative advice.
The Repeller Post
Challenges conventional thinking, attracting critical thinkers.
The Novel Post
Introduces new ideas, sparking curiosity.
Interactive and Resource Posts
Checklist Post
Offers practical steps, improving task management and productivity.
The Curation Post
Offers practical steps, improving task management and productivity.
The Tool Post
Offers practical steps, improving task management and productivity.
The Gift Guide
Recommends products, aiding in purchase decisions.
Review and Comparison Posts
Product Review Post
Provides honest evaluations, guiding consumer choices.
Product Alternatives Post
Compares options, aiding in informed decision-making.
Myth Vs Fact Post
Clarifies misconceptions, ensuring accurate understanding.
Engagement and Community Posts
Expert Roundup Post
Aggregates insights from industry leaders, providing diverse expertise.
Survey Post
Shares collective insights, reflecting broader opinions.
The Open Book
Shares personal stories, creating relatability.
The Video Transcription Post
Makes video content accessible, widening audience reach.
Bespoke Web Page Creation for Your Evolving Business Needs
As your business evolves, your website should too. Our bespoke web page creation service ensures your site reflects your brand’s growth, targeting the right audience with a strategic online presence. We start with a Clarity Call to understand your needs, audience, and market. Our focus is on crafting high-quality, relevant content for each new page, customised to your specific requirements. Post-Clarity Call, we provide a separate proposal or quote for web page creation, tailored to your unique requirements. This service is key to maintaining a compelling, up-to-date online presence aligned with your business goals.
Customised Lead Magnets: Tailored to Your Business Needs
Attract and engage your ideal audience with a bespoke lead magnet, crafted precisely to meet your business goals. Understanding the unique needs and preferences of your target audience is key to creating an effective lead magnet. Whether it’s a concise, single-page checklist or an in-depth, comprehensive guide, our custom lead magnet service is designed to deliver exactly what your business requires.
Given the varied nature of lead magnets, pricing is tailored based on your specific needs and the complexity of the project. To ensure we align perfectly with your objectives and expectations, we recommend booking a clarity call with our team. This conversation will allow us to understand the scope and requirements of your lead magnet, enabling us to provide an accurate price estimation.
A well-crafted lead magnet is not just a tool for lead generation; it’s an extension of your brand’s value and expertise. Let’s discuss how we can create a lead magnet that not only captures leads but also builds trust and authority in your industry. Book your clarity call today to start shaping a lead magnet that resonates with your audience and amplifies your marketing efforts.
What is a lead magnet?
A lead magnet is a marketing tool designed to generate leads by offering a value-laden incentive to potential customers in exchange for their contact information, typically an email address. The primary goal of a lead magnet is to entice visitors to a website or business platform to engage in a transaction that is less about money and more about exchanging information.
Note: All leads will flow into SPARK.
Lead Magnets to Landing Pages: Crafting Your Conversion Journey
Lead magnets, integral to generating leads, typically require a comprehensive funnel including landing pages and an email drip campaign, powered by SPARK.
These elements work together to guide potential customers through a journey from initial interest to engagement and conversion. Recognising the unique nature of each funnel and campaign, we offer customised quotes post-Clarity Call.
This service includes creating engaging calls to action, such as buttons or banners on your site, to maximise lead generation.
Each aspect is crafted to align with your specific needs and goals, ensuring an effective lead-generation strategy.
How We Know What To Write
Available now, our innovative content journey, where we harness advanced AI technology to amplify your unique brand voice. Our process is designed to be convenient and flexible, allowing you to participate at your own pace. We leverage state-of-the-art AI and your personalised inputs to craft content that resonates with your audience and effectively showcases your services. This journey ensures your brand’s narrative is heard and felt, engaging your audience with authentic, tailored messaging.
We’ve simplified the process to the point where your involvement is minimal – no typing or writing is required.
Book a Chat
We ask you only a few questions.
Build Blueprints
We build with you content blueprints.
Research
Based on our discussions, your website, target audience etc we research the main topic(s).
Create Drafts
Based on our chat, blueprints and research we start writing.
Review
We review with you the content created and tweak models as needed.
Book A No Obligation To Proceed Content Clarity Call
Book your No Obligation To Proceed Content Clarity Call with us. It’s a unique opportunity to ask any questions and gain a clear understanding of our content creation process. This call is all about ensuring your comfort and clarity, with no pressure to proceed. It’s the perfect chance to explore how we can align our services with your specific needs and objectives. Let’s connect and start the journey towards exceptional content tailored just for you.
Frequently Asked Questions
While using Chat GPT 3.5 or its paid version can be effective for generating content, our approach offers distinct advantages. We employ a range of specialised commands and software, tested daily to keep pace with the rapidly changing AI landscape. Our methods integrate tried-and-tested prompts, ensuring content is not only innovative but also tailored to current trends and best practices. This comprehensive approach, leveraging the latest tools and expertise, results in superior content quality and effectiveness, far surpassing what standalone AI solutions can offer.
Link Magic is a feature within our Pro Blog plan that enhances your website’s internal linking strategy. It intelligently suggests and creates internal links across your posts, improving both SEO and user navigation.
Yes, all links added by this feature are permanent. They function like any standard link on your site, ensuring long-term stability and effectiveness.
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