Digital Strategy Blog Posts
Unlock the Power of Success: How We Work to Build Your Dream Website in 2025
This blog post discusses the importance of strategic work and driving traffic in achieving a successful website build outcome. It covers key elements such as having clear goals, passion, budget, and audience, taking action, utilising your time effectively, and having the intention to provide value to clients. It also covers strategies for driving website traffic,
FEATURED ARTICLE
Digital Strategy Categories
Content Marketing
Social Media
SEO
Workflow Automation
Artificial Intelligence
Artificial Intelligence (AI) for your business. We'll unveil how AI streamlines operations, boosts website design, and uncovers new growth avenues. Explore AI, demystified and practical, for your digital triumph.
Effective Planning Leads to Exceptional Website Projects
Get The Website Success Journey Blueprint
Google Announces Changes to How-To and FAQ Schema
Google has announced changes to the How-To and FAQ schema, which will significantly reduce their visibility in search results. FAQ-rich snippets will now only be shown for authoritative government and health websites, while How-To rich results will be limited to desktop devices. These changes aim to provide a more consistent search experience.
Key Takeaways:
FAQ-rich snippets are now restricted to government and health websites.
How-To rich results will only appear on desktop searches.
No need to remove existing structured data, as Google will simply not display it.
This change may impact SEO strategies that relied heavily on these schemas.
Google’s Stance on Australian Copyright Laws
Google supports the Australian government’s proposed copyright laws, advocating for all online content to be available for AI training unless publishers opt out. This stance aims to streamline AI development while addressing concerns about content use. The laws focus on balancing innovation with fair compensation for content creators.
Key Takeaways:
Google backs making all online content accessible for AI training by default.
Publishers would need to opt out if they don’t want their content used.
The proposal reflects efforts to balance AI advancement and copyright protection.
The laws are part of ongoing discussions about AI and intellectual property.
Curious or Hesitant About Integrating AI into Your Content? Key Considerations Before You Start!
Integrating AI into content creation offers efficiency, consistency, and data-driven insights but comes with challenges like data quality and maintaining authenticity. Successful AI integration requires mastering prompts, ensuring localisation, and preserving brand voice. Balancing content for both human engagement and SEO optimisation is essential for effective use.
Key Takeaways:
AI enhances content creation with speed and consistency.
Quality depends heavily on the data and prompts provided.
Maintaining a unique brand voice and localisation is crucial.
AI tools must be used carefully to balance human engagement with SEO needs.
Standing Tall in the AI Era: The Musk-Carlson Approach to Original and Authoritative Content
Tucker Carlson’s move to Twitter represents a significant shift in media platforms, reflecting the changing content consumption landscape. This move, backed by Elon Musk, is a strategic play that could revolutionise creating and sharing content.
Unlock the Power of Success: How We Work to Build Your Dream Website in 2025
This blog post discusses the importance of strategic work and driving traffic in achieving a successful website build outcome. It covers key elements such as having clear goals, passion, budget, and audience, taking action, utilising
How to Start Blogging for your Business
Blogging for your business is a marketing tool, that if done well, can drive a tremendous amount of traffic to your website.
84 Easy Ways for Creating Effective Headlines To Engage Your Readers
I bet that sometimes you spend almost the same amount of time if not more agonising over the best title to pick for your blog? The same with images for me. Over and over I
How to get more leads with a lead magnet
A lead magnet is offered to a prospect or potential buyers on your lead generation page in exchange for their name and email address. Anything more will scare people away.
10 Reasons Why Airstory is the New Favourite Tool for Content Writers and Their Teams
The software-as-a-service (SaaS) marketing tool belt is over-expanding as teams refine their processes, prune their tech stacks, and seek new ways to collaborate in the digital environment. This is especially true as the digital workplace now employs an ever-expanding remote work force.
Every package includes our Continuous Care Plan
With our Continuous Care plan, you can rest easy knowing that your website is being monitored and maintained by our expert team. We will take care of all the updates, security checks, and backups necessary to keep your site running smoothly and protected from cyber threats. Not only will this give you peace of mind, but it will also save you time and money in the long run.