2020/21 Update:
Please review this article for an updated list of trends and statistics for Australian eCommerce.
Well worth the read. Since and due to COVID many people have decided to open new businesses and find opportunities online via creating their own web stores or getting into the Click. Collect. Deliver space. The rich statistics in this article is a great step in working out where to do your marketing and demographic ad-spend. A well researched article.
You can gain insight into the recent e-commerce development in Australia and how much more it might grow in the future by reading some of the topic’s most compelling stats and facts below.
Australia’s eCommerce Statistics to Add to Your Cart
Did you know 94% of the entire population of Australia has access to high-speed Internet and 60% of them go online multiple times a day? What does this mean? It means that online businesses such as e-commerce websites have a really good opportunity to reach a very large section of the population. So, why is e-commerce in Australia considered one of the biggest business opportunities that is expected to grow rapidly?
Numbers don’t lie
Australian e-commerce sales were at $27 billion in 2010 and have reached more than $37 billion in 2013. Not just that, sales have been continuously demonstrating an increase of $3-4 billion every year. In terms of business, this represents a viable opportunity of revenue generation.
Consumers are spending more
When you consider the fact that the Australian consumers had an average annual online spending of $1048 in 2006 and it has grown significantly to $2108 into 2013 – it’s easy to agree to the notion that people are spending more freely online than they were before. 73% of Internet users belonging to the age group of 35 to 44 have done shopping online. Australian consumers spent a total of $16 billion online in 2012. Their New Zealand counterparts spent more than $3 billion the same year. Doesn’t e-commerce sound like a great business? Of course, it does.
What’s pushing this trend?
There is an increasing tendency in the Australian population for preferring online shopping over local retail shopping. 55% of Australians think that online shopping portals offer lower prices. That’s why they are more open to buying things online. In addition to that, more than 1/5 of the population prefers online shopping. That is because of the convenience it offers and the wide range of items available online.
Why create e-commerce solutions for Australian population?
As the statistics reveal, Australians make more than half (53%) of their online purchases on e-commerce sites. Consumers like to purchase more often from such websites because they are considered reliable local brands.
What can we expect from the future of e-commerce in Australia?
Looking at the predicted growth of e-commerce in Australia by 2016, the spending is expected to grow in the range of about $27 billion in Australia and $5.37 billion in New Zealand. In addition to that, m-commerce, which is the new face of e-commerce, is going to fuel the increase in spending. This is due to easy accessibility to the online shopping portals via mobile devices. In fact, 57% of online shoppers have spent more using their mobile devices in the past year.
In short, opportunities are endless and getting started with an e-commerce business is easier than ever. The question is: are you ready to take your slice of this opportunity from the market?
