SEO Blog Posts

Digital Strategy Categories​​

SEO

SEO aims to improve a website's visibility in search engine results to attract organic traffic.

Artificial Intelligence

Artificial Intelligence (AI) for your business. We'll unveil how AI streamlines operations, boosts website design, and uncovers new growth avenues. Explore AI, demystified and practical, for your digital triumph.

Website project planning guides.

Effective Planning Leads to Exceptional Website Projects

Maximise your online presence with the Website Success Journey Blueprint! and The Customer Connection Compass. With 22 years of web design expertise from MerlinFX, our coaching guides will help you unlock your website’s full potential and stand out in your industry. Get them today to skyrocket your website’s success or learn more >
Get Guide

Get The Website Success Journey Blueprint

WORKFLOW_Get Started Form 2024

Digital Strategy
Daniel Doherty

Google Announces Changes to How-To and FAQ Schema

Google has announced changes to the How-To and FAQ schema, which will significantly reduce their visibility in search results. FAQ-rich snippets will now only be shown for authoritative government and health websites, while How-To rich results will be limited to desktop devices. These changes aim to provide a more consistent search experience.

Key Takeaways:

FAQ-rich snippets are now restricted to government and health websites.
How-To rich results will only appear on desktop searches.
No need to remove existing structured data, as Google will simply not display it.
This change may impact SEO strategies that relied heavily on these schemas.

Digital Strategy
Daniel Doherty

Google’s Stance on Australian Copyright Laws

Google supports the Australian government’s proposed copyright laws, advocating for all online content to be available for AI training unless publishers opt out. This stance aims to streamline AI development while addressing concerns about content use. The laws focus on balancing innovation with fair compensation for content creators.

Key Takeaways:

Google backs making all online content accessible for AI training by default.
Publishers would need to opt out if they don’t want their content used.
The proposal reflects efforts to balance AI advancement and copyright protection.
The laws are part of ongoing discussions about AI and intellectual property.

The Evolution Of SEO Trends Over 25 Years

With new social platforms like Snapchat and Periscope. Furthermore., the landscape for consuming content is changing dramatically. Smart marketers aren’t waiting for you to search for their content. Likewise, they are using systems like retargeting and Facebooks Custom Audiences to follow you around the web.

Every package includes our Continuous Care Plan

With our Continuous Care plan, you can rest easy knowing that your website is being monitored and maintained by our expert team. We will take care of all the updates, security checks, and backups necessary to keep your site running smoothly and protected from cyber threats. Not only will this give you peace of mind, but it will also save you time and money in the long run.

Scroll to Top