When was the last time you asked yourself if your business’s web presence is offering value to your customers and clients?
If you haven’t attempted to answer that question lately, you’re neglecting your duty to yourself, your employees, and your stakeholders. This is because business success in today’s society is increasingly tied to the value of your web presence.
Even if you’ve previously sought to measure the strength of your web presence, your methodology may be too limited or too outdated. This is because assessing your web presence involves a hodgepodge of considerations that act as a moving target. Technology constantly evolves, and with this evolution comes the necessity to adjust the means by which you measure your website’s:
1. SEO performance
2. Search engine visibility
3. Content strategy
4. Email efforts
5. Social media endeavors
If you evolve the manner in which you analyze the above, you can increase website visibility. And with increased website visibility comes more visitors, which can lead to more customers and greater sales.
With your bottom line on-the-line, so to speak, there’s no better time for your business to experience the benefits of a Web Presence Audit.
A web presence audit is more than Search Engine Optimisation (SEO) for your business site. Instead, it’s a potent, comprehensive solution delivering powerful research and analysis of your web presence.
Even better, web presence audits like those offered by our friends at ReachLocal come with thoughtful, actionable recommendations on how you can move forward and improve your site. ReachLocal understands not everyone at your company is a whizkid tech superstar, so every recommendation is written in plain, clear English.
Here’s a little more about what your business’s web presence audit will include:
Professional Analysis. Again, this is more than a little SEO tweaking. Your web presence audit will come stocked with sophisticated analysis of your digital marketing efforts, content strategy, search engine visibility, and more.
Actionable Recommendations. Packed with actionable advice, your web presence audit will put your company on the path to increased visibility and the potential for greater sales.
Meeting. Still worried about digesting everything that’s included in the audit? You’ll meet with a ReachLocal contact that’s will clarify any of the findings in your report.
Now, here’s the best part:
Our unique partnership with ReachLocal affords us the opportunity to offer you all the benefits of their web presence assessment service at zero cost.
That’s right. FREE.
How is your Digital Footprint performing across the web?
We’ve partnered with ReachLocal. An award winning Premium Google Partner.
Learn more about ReachLocals’ incredible ReadEdge: Lead and Call Tracking
Web Presence – It’s More Than Just a Website!
Most people associate web presence with their business’s website. But it’s actually more than that. A lot more. Here are some things to consider when thinking about web presence:
- How does your business look when people search for you online
- Is your website friendly to mobile web users? (Of course it does!)
- What’s your presence like on social media and local listing sites?
- Is your website structured with core SEO components to help it show up in local search?
If you haven’t attempted to answer that question lately, you’re neglecting your duty to yourself, your employees, and your stakeholders. This is because business success in today’s society is increasingly tied to the value of your web presence.
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