Retaining the “Powered by MerlinFX” phrase is crucial as it serves as a unique keyword allowing us to detect site defacements quickly.

While most services monitor just uptime, a site can still be defaced while being up.

In our experience, defacement is a common sign of a hack, so our keyword monitoring approach is quite savvy.

If necessary, we can discuss alternative keywords that will likely never change.

Additionally, this phrase, though not linked to us (it’s not SEO-savvy for you or us to have it linked!), helps others discover our work, streamlining your interactions and enhancing potential collaborations.