⚙️ We’ve Retired This Proposal Format — Here's Why

You’re seeing this page because our entire model has been overhauled. We’ve replaced complexity with clarity.

We’re no longer sending custom proposals packed with blueprint comparisons, optional upgrades, and multi-path pricing tables. Why?

Because we’ve built something better.

Welcome to the Growth Operating System™

Whether you need a light, launch-ready website or a full-scale, content-rich authority platform — our new model does one thing better than anything we’ve done before:

🔒 It gives you structure.
📈 It rewards momentum.
⚡ It removes confusion.

How it Works Now:

You book a Wishlist Session (done)
We immediately send you your Growth Operting System™ offer
We send you a proposal with either plan based on the growth stage you are at.

If You Were Previously Considering:

The Ignite or Momentum Blueprint → You’re now in the Launch Plan
→ Includes your first 5 custom content pages written and built for you
→ Ideal for fast starts, relaunches, or lean foundations
The Authority Blueprint → You’re now in the Dominate Plan
→ Includes as many pages as needed, fully written and structured
→ Designed for established businesses ready to lead their industry online

What You Get Instantly (When You Book)

✅ Clear plan options
✅ What’s included, what’s not, and how it scales
✅ Transparent pricing
✅ A fast path to activation — not a drawn-out sales process

We’ve done this to eliminate friction, accelerate results, and give you exactly what you need—without back-and-forth proposals or duplicated steps.

If Your Site Ever Gets Hacked — We Fix It. Fast. Free. No Questions.

We take your website security so seriously that we back it with a guarantee most agencies won’t touch. If anything slips through — malware, breach, exploit — we don’t just clean it up. We find the cause, fix the hole, and lock it down for good.

You pay nothing. Ever. It’s our responsibility, not your emergency.

Frequently Asked Questions

* Is it really $0 build? How do you manage to do that?

You’re leasing a fully functional Growth Operating System™—not just a website. We invest heavily upfront to build and activate it fast, but you commit to a minimum monthly service that funds the ongoing infrastructure, support, CRM, and future unlocks.

We can do this because we’ve systemised the foundation. You get:

A pre-built, proven blueprint
Up to 5 custom-written content pages
A CRM setup tailored to your journey
A platform that rewards engagement

There’s no catch—but there are ownership boundaries:
You don’t own the site or the tools unless you buy it out or upgrade to Dominate.

If you leave early, there’s no migration.
If you stay, you grow into it—and unlock more as you go.

The $0 build works because we’ve productised the system and aligned incentives around action—not endless spec sheets.

Are there any lock in contracts?

No lock-in. You can cancel your plan at any time.

But here’s the real context:

If you’re on the Launch Plan, you’re leasing the Growth Operating System™. That means:

The platform, structure, and tools remain owned by MerlinFX
If you cancel, there’s no migration or handover—you’re stepping away from the system, not taking it with you

If you’re on the Dominate Plan, you own your website and CRM setup from day one. Cancel anytime, and you can take your site with you—though PowerUps and platform tools remain exclusive to the Growth OS ecosystem.

No lock-in doesn’t mean no consequence. You’re free to leave—but you’re not entitled to take what you haven’t earned or bought out.

This isn’t just a tech build—it’s a system that rewards ongoing momentum.

What If I Need More Than 10 Pages?

If you’re on the Launch Plan, it includes up to 5 custom-written strategic pages. This is designed to get you live fast with messaging that works—but it’s just the beginning.

If you know you’ll need more, you’ve got two smart upgrade paths:

🔹 Option 1: Momentum Upgrade

This is our most popular next step.

Expands your site to up to 15 strategic pages
Includes full research, SEO optimisation, FAQs, and deeper authority content
Built using our ContentFX Engine™ for clarity, tone, and structure
Structured to grow your visibility, not just fill space

Perfect for NFPs, service firms, or any business moving from “starter site” to market leader positioning.

🔸 Option 2: Dominate Plan

If your brand needs to lead, not just look good, go straight to Dominate.

Includes unlimited pages (within reason)
Full strategic workshop, deep research, and complete content creation
Priority support, Power Hours, and authority-level automation included
Unlocks premium PowerUps and more robust CRM strategies

📌 Launch gets you started. Momentum helps you grow. Dominate builds your edge.

Since ChatGPT, why do I need you to create content for me?

Because content that converts isn’t just written—it’s architected.

Yes, ChatGPT can write words. But that’s not what your business needs.

You need:

Content that’s aligned to your brand voice
Pages structured to rank, convert, and sell
Messaging based on real audience research, not guesswork
Copy that passes legal/compliance requirements (especially for NFPs, financials, health, etc.)
A system that ensures everything fits inside your Growth Operating System™

We use advanced AI—including custom GPTs we’ve trained ourselves—but they’re tools inside a proven content creation system (the ContentFX Engine™). That includes:

Voice-of-customer analysis
Competitive review
SEO keyword intent mapping
Strategic page flow and UX writing
Approval workflows and rapid iteration

I Want to Write Some of My Own Blog Posts — Can I?

Absolutely — and we encourage it.

Whether you’re on the Ignite, Momentum, or Authority plan, your website is built for flexibility. Want to publish your own blog posts? Go for it.

To help you get started, we include:

Prompt templates for different post types (FAQs, listicles, opinion pieces, etc.)
Access to The Oracle™ for quick publishing tips and SEO guidance

You’re never locked into a single way of doing things. Write when you want, delegate when you don’t — your site grows with you, your way.

What Powers The Oracle? Can I Get Something Like That for My Own Clients?

Yes — The Oracle runs on our proprietary Experience Hub™ platform: a client engagement system we’ve built from the ground up to deliver training, support, and perks in one unified space.

The Oracle™ is powered by our Experience Hub™ platform — built on WordPress, just like your own site. That means the experience feels familiar, intuitive, and easy to grow with — for you and your team.

We use it for our clients — and yes, we can help you create a version of it for yours. Ask us how if you’re interested.

What Others Are Saying Why They Love ❤️ MerlinFX

What Happens Next?

Book a Chat
Get Proposal
We build your system includes ContentFX Workshop.
You launch with clarity and confidence