I love the content Hubspot creates around content and blog strategy. Worth a read and implementing.
Instead, people care about your ideas,your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. It isn’t enough to simply have a blog — I’ve found that documenting your blog strategy is a great way to bridge the gap to successful execution.
.. businesses need to spend time creating a blogging strategy that allows for high-quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term.
Why Does Your Blog Exist?
Who Are Your Ideal Customers?
Which Of Your Competitors Have Blogs?
Which Keywords Are You Targeting?
Where Will You Distribute Your Blog Content?
How Will You Promote Your Blog Content?
Who Will Run Your Blog?
How Many Blog Posts Can You Commit To Scheduling?
Which Metrics Matter To You?