With new social platforms like Snapchat and Periscope. Furthermore., the landscape for consuming content is changing dramatically. Smart marketers aren’t waiting for you to search for their content. Likewise, they are using systems like retargeting and Facebooks Custom Audiences to follow you around the web.
In my world, I use Feedly to consume the content I want from already trusted sources. I choose the content I want to receive because the content is great and consistent, key elements for me.
It is interesting to see the evolution of SEO (Search Engine Optimisation) for your content.
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future.
In the beginning, there was light. Chances are, as the first signs of SEO emerged alongside the dawn of the Internet, few would have predicted the vast impact it would have on daily life such a short time later.
After only a quarter century, SEO has evolved from the simplicity of a single-celled organism into a living, breathing, and adaptive structure used to create valuable and relevant relationships. Today, SEO connects a generation of knowledge-hungry individuals to targeted information through a network of personalized, accessible, and engaging content media.
First Signs Of Life (1991 2002)
The Early Days (2003 2005)
The Middle Ages (2006 2009)
The Enlightenment (2010 2012)
The Modern Ages (2013 Present)
I recall a great TED Talk years ago about “Filter Bubbles” Eli Pariser. In essence, we are creating our own world in which the content we want finds us. Which is a dilemma for smart marketers. However, using retargeting pixels for website, Facebook, Google and YouTube – your message can still be seen within the websites you peruse. Clever.
Gary Vaynerchuk tells us about why Google is nervous and how content follows us and “in a fast paced world, attention is the only asset…”
33:50 “Why Google is nervous”
“How you search on your phone is different to how you search on your mobile device.”