Fresh and frequent content on your website is essential as it is one of the many ways that you can maintain a competitive edge. It is important to note that updating a website is not all about posting new things; it’s all about posting content that is well crafted and original. Apart from this, it should contain some videos and info graphics. Freshly updated content is basically anything that is updated on a regular basis which is valuable to your visitors.
Let’s further look at why you should frequently update content on your website:
You will be more visible on search engines
One of the ways that you can bring in more traffic to your website is to rank highly in search engine results. Search engines reward websites that update their content often with new information by moving them up the rankings.
Think of a website as a subscription to your favorite magazine. If the magazine delivers to you the same thing this week and the following week and the week after that, you would eventually get bored and cancel your subscription because it no longer gives you any valuable information. The content is the same so why would you continue subscribing to it? Search engines work in a similar way; if you do not update your content, they will not see the use of ranking your website highly in search engine results.
You will give your visitors a reason to come back and buy something
Think about it. You have stumbled upon a great online magazine and they have very entertaining content. You may not be ready to buy anything they advertise the first time but when you visit a second and third time, you might just buy something from them because they finally made a promotional offer that you couldn’t resist.
What does all this mean? It simply means that when your website provides new content, it stands a better chance of closing a transaction with a customer who visits it often. They may not buy anything the first or second time they come to the website but if they become regular visitors, they will be more likely to click on an ad or subscribe to one of your services.
Fresh and frequent content on your website is essential as it is one of the many ways that you can maintain a competitive edge.
It will improve your social media marketing strategy
What’s the point of social media if you aren’t updating content on your website? The whole point of social media marketing is to bring more followers and fans back to your website to capture the opportunity for leads and sales. What’s more, if your followers keep finding new and engaging content on your website every time they visit it through social media, they will be more likely to share links to your website which translates to improved search engine optimization.
To sum things up, Google loves frequent content. The frequency with which you update your website has to be consistent. For instance, if you update it every Sunday, ensure you remain consistent so that your visitors know that when they visit your website on Monday, they will find new information. To make things easier, you can publish scheduled content by using great online tools such as Hootsuite and Buffer.
What’s the point of social media if you aren’t updating content on your website?