Why your website MUST be responsive

Responsive design is becoming the next big thing in the field of website development. It solves a number of problems for website owners, and delivers plenty of benefits to the users. What are the advantages of utilising responsive design for website development? Here’s the answer.

Effortless Navigation

User-friendliness matters a lot. Responsive design offers the benefit of minimal learning curve and clarity for all users. The website navigation is absolutely effortless, and adjusts according to the screen position of the user’s device. By keeping all the required features in mind, like minimum need of re-sizing and scrolling – your website is built for every single possible device including desktops, laptops, tablets and smart phones.


Stick with the exact same style across your website. No need to change layouts or to re-position the content. Doing this offers a pleasant user experience and a consistent experience across all platforms, browsers and devices. Not just that, consideration is also given to making the design suitable for Apple Retina displays. Takes care of everything!

Excellent Usability

If a website isn’t flexible enough to adjust according to the user’s requirements, it won’t be perfectly “usable” and the user will stop browsing through the website. Making your website highly usable is the sole purpose of responsive design, and this is achieved by focusing on mobile devices first, and then scaling the website for larger devices like PCs.

Peace Of Mind

Nowadays, device type, screen size and resolution is totally out of the question. Developing highly adaptable and flexible layout is the new way to build a website. This offers peace of mind to you, the website owner, and assures you that there’s no need to look for other solutions when it comes to website design. A responsive website is totally future-proof.

Focus On Content

Strengthen your online presence by focusing on content that’s effectively structured, targeted, and delivered to every customer segment. Content is the most valuable asset of your website, and you should not compromise with shifting your focus on fancy layouts and imperfect solutions. Your responsive website will serve the same content on every device, and in an appropriate layout which makes it readable to the user – the target of your content delivery.

It’s Essential To Have A Responsive Website

Responsive design is no longer a need – it’s a necessity! With tablet and smart phones outnumbering the desktops, it’s crucial that you have a responsive website. We will help you figure out the best possible navigation options and deliver a personalized experience to your customers. If you think a responsive website is what you wanted, get in touch with us now!


Like this article?

Leave a comment

Leave a Comment

Your email address will not be published. Required fields are marked *

Daniel Doherty

I am the founder of MerlinFX. The reason I get out of bed every day is that I love helping businesses achieve their outcomes. I do this through websites, coaching, consulting and training videos for our web client portal. My aim is to create Online Wizards.

Isn’t My Site Generating Leads?

Stop guessing about what’s wrong with your website and let one of our experts analyse your site for you—for FREE

5 Things Every
Small Business


Increase Leads

It is true that most of us fail dismally in our online ventures. So here are five things you can do in the next week to get the needle moving in the right direction.

Your information will be used to send you this guide.