Unleash Your Not-For-Profits’ Potential with Magic Hat

I help Australian Not-For-Profit organisations embrace the digital age and skyrocket their revenue, so they can focus 100% on their noble mission without breaking a sweat.

Magic Hat by MerlinFX is a game-changer for Not For Profit organisations. We provide a fully customised, high-performing website build package that drives your mission forward, empowering your online presence while you continue to make a world of difference. Comprehensive managed services and care plans, a thorough onboarding process, and legendary support, including security, a help desk, website monitoring, and backup/restoration. Explore the Magic Hat advantage today.

Elevate Your Mission with Magic Hat: The Premier Solution for Not For Profit Websites

Not For Profit organisations! Does the thought of creating a website that adequately captures your mission seem like a daunting task? Are you searching for a solution that respects your resources, understands your unique needs, and provides you with the platform to share your important work with the world?

We understand your challenges, so we’re introducing Magic Hat by MerlinFX. We’ve taken all the stress and technical complexities out of building a website, creating a solution designed specifically for Not For Profit organisations like yours. With Magic Hat, we help you build an engaging, impactful online presence that mirrors your commitment to making a difference.

Imagine having a beautiful, fast, and easy-to-navigate website that genuinely resonates with your supporters and potential donors, without the typical struggles of website development. Beyond the creation, we also equip you with the necessary training and mentoring to ensure that you’re able to leverage your website entirely, generating more support and revenue from multiple streams.

Don’t let technical hurdles stand in the way of your mission. Allow us to turn your vision into a digital reality with Magic Hat by MerlinFX – because you should focus on changing the world, while we focus on showcasing your cause in the best possible way. Reach out to us today, and let’s start building the perfect online platform for your organisation.

🙌 Experience the Power of Professional WordPress Web Development with Over 22 Years of Expertise

Experience the power of professional WordPress web development with over 22 years of experience. Our team of experienced WordPress developers has a wealth of knowledge and a track record of success in building websites that engage, convert, and deliver results. Whether you’re looking to build a new website or improve an existing one, our team has the skills and experience to help you succeed. We use the latest technologies and best practices to create custom solutions that are tailored to your unique needs and goals. With over 22 years of expertise in WordPress web development, you can trust that your website is in good hands with us. Don’t settle for a mediocre website – experience the power of professional development and take your online presence to the next level.

👍 Effective Planning Leads to Exceptional Website Projects

Our unique planning process and tailored approach to website development allows us to deliver exceptional results and exceed client expectations.

You’ve been trying to build your own website but you don’t know how. You’ve tried using other website builders or even web developers, but they never worked for you!

Imagine having a website that looks great and works well on all devices. It’s easy to update with new content and photos, so it always stays fresh and current. And since we take care of the technical stuff, you can focus on what matters most – building your business or personal brand online.

MerlinFX is a full-service web design company that builds fast, beautiful websites across all devices and provides comprehensive continuous care.

🤘 The Importance of an expertly designed Not For Profit Website

Your cause is unique, and your website should reflect that – MerlinFX makes magic happen.

Custom-Built Structure

Recognising that Not For Profit organisations can vary greatly in structure and purpose, we ensure your website is tailored to your specific needs and goals. SEO strategy, industry, product or service, and location - we take all these factors into account when designing your site.

Flexible Page Inclusions

With our Website Success Journey Blueprint - NFP Version, we thoroughly cover every conceivable page you might need. Beyond the standard Home, About, Services, and Contact Us pages, we can seamlessly integrate a multitude of others, such as Donations, Members, Stories, Careers, Volunteers, Resources, and more.

Respecting Organisational Differences

We understand that every Not For Profit is unique - some have members, some are solely managed by a board of directors, and some do not provide direct services to clients. We create a digital platform that fits your organisation's structure, ensuring that it works for you, not against you.

Unlimited Page Additions

As your Not For Profit evolves, so too can your website. Additional pages can be added as needed, providing your organisation with a dynamic and adaptable online presence.

Seamless Donations

One of the core functionalities of many Not For Profit websites is the ability to accept donations. We create easy-to-use, secure donation portals that encourage your supporters to contribute to your cause, helping you secure the funding you need to make a difference.

Streamlined Workflows

Catering to all stakeholders - members, volunteers, staff, directors, or sponsors - we incorporate features that streamline interactions and bolster effective communication. We ensure your website serves as a valuable tool, enhancing collaboration and coordination for all.

🌟 Unleash the Full Potential of Your Online Presence with Our Expert Not-For-Profit Websites

Make Your Cause the Applause Online: With Our Tailored Solutions, Expert Mentorship, and Strong Connections.

Benefits of Expertly Designed Not-For-Profit Website

Stress-free, seamless migration:

Our team of experts at MerlinFX takes the headache out of migration. We ensure a smooth transition, so your website is up and running without any interruptions.

No loss of data:

We are meticulous with your content, ensuring that no data is lost during the migration process.

Tailored solutions to suit your business needs:

Every business is unique. We provide solutions tailored to your needs, ensuring that your new website aligns with your business goals.

Comprehensive support and clear communication:

We believe in keeping you informed throughout the migration process. Our team is always available to provide support and answer any questions you may have.

Assurance of a secure, well-maintained website:

With MerlinFX, you can rest assured that your website is in safe hands. We maintain the highest standards of security and regularly monitor your site to ensure optimal performance.

Time freedom to focus on your core business:

Leave the technical aspects of your website to us. Our efficient process allows you to focus on what you do best - running your business.

🧱 Our Not-For-Profit Website Build Process


Book a Chat

Let's Discuss Your Project.



We provide a comprehensive and personalised proposal the same day or next.



If we're creating content we have a cool & easy process that's little to no typing!



Create sitemap, design, build, configure, add content, review, launch.



Enhance the user experience though our Launch Course, utilisation of a comprehensive video library, coaching calls and How To videos.



[Included] Using our SPARK CRM to track existing and potential new clients, post to socials, newsletter and reputation management.

Website project planning guides.

Effective Planning Leads to Exceptional Website Projects

Maximise your online presence with the Website Success Journey Blueprint! and The Customer Connection Compass. With 22 years of web design expertise from MerlinFX, our coaching guides will help you unlock your website’s full potential and stand out in your industry. Get them today to skyrocket your website’s success or learn more >
Get Guide

Get The Website Success Journey Blueprint

WORKFLOW_Get Started Form 2024

Goals and Objectives

Website planning involves setting specific, measurable, achievable, relevant, and time-bound (SMART) goals and objectives for your website. This helps to focus efforts and track progress towards desired outcomes, such as increasing brand awareness, generating leads, improving customer engagement, or driving sales.

Target Audience

Identifying your target audience is an important part of website planning. It helps you create content and design elements that are relevant and appealing to your audience, defined by factors such as age, gender, location, income, interests, or behaviors. This enables you to create a website that speaks to their needs and interests and is more likely to achieve your desired outcomes.


Our website proposal is a comprehensive and customised plan for creating or improving your website, designed to help you achieve your online goals and succeed in the digital world.

Project Management

We use accessible project management software to help clients track tasks and stay informed about their website development progress. This allows for efficient action and on-time, within budget project completion.

💥 Unleash the Full Potential of Your Online Presence with Feature-Rich Website Design

Invest in feature-rich website design to maximise your online presence and achieve business goals through customer engagement, lead generation, and sales.

WordPress Design

Expert website design that converts visitors into customers. Custom solutions, optimised for performance. Enhance your online presence with our exceptional services.

Conversion Design

CRO (Conversion Rate Optimisation) is the process of improving website performance by increasing the percentage of visitors who take a desired action, such as making a purchase, calling, booking an appointment, downloading a lead magnet, or completing a web form.

Responsive Design

Our responsive website design ensures that your site looks great and functions seamlessly on any device, providing a positive user experience and helping you reach a wider audience.

SEO Basics

MerlinFX offers robust SEO benefits and features for WordPress websites by utilising both the inherent WordPress SEO features and additional premium plugins. This allows businesses to effectively optimise their website for search engines, improving visibility, attracting qualified traffic, and driving sales.

Optimised For Speed

We optimise website speed through image and layout optimisation and advanced caching tools, and also utilise exceptional servers in Australia. This results in a fast and efficient website.

🦄 Streamline Your Workflows and Boost Productivity with Web Forms and Magical Features

Web forms and other features like automation tools and integrations streamline workflows, boost productivity, and save time by allowing for easy collection and management of important information that can be customised and integrated into your website.

Build Any Kind of Form

Our WordPress web forms allow you to easily create any type of form, simplifying the process of collecting information and streamlining your workflows.

WordPress Care Plans

Care Plans offer users peace of mind and a hassle-free website management experience by providing proactive maintenance, security, expert support, and more.
Wordpress Care Plans

Integrate with CRMs and hundreds of other applications

Our web forms can be seamlessly integrated with CRMs and other applications, providing a unified and efficient system for managing customer relationships and streamlining your workflows.

Automate Your Blog Posts to a Newsletter

Integrating our web forms with the CRM we recommend and using our automation feature allows you to easily send your blog posts as newsletters, streamlining your workflows, managing customer relationships efficiently, and keeping your audience informed and engaged without requiring additional effort on your part.

Use Web Forms for Internal Processes

Our WordPress web forms, can be designed for internal use, provide a simple and efficient way to streamline your business processes, saving you time and increasing productivity.

Take payments

Our web forms allow you to easily accept payments without the need for a full e-commerce solution, making it simple and convenient to process transactions for bookings, events or making a deposit.

Easily Apply Forms to Any Page

Our forms can be easily applied to any page, with each form submission automatically including the page it came from, making it simple to track and manage submissions and streamline your workflows.

Auto-post to social media platforms

Our various methods for auto-posting to social media platforms allow you to efficiently and effectively share your content, increasing your online presence and reaching a wider audience.
Website project planning guides.

Effective Planning Leads to Exceptional Website Projects

Maximise your online presence with the Website Success Journey Blueprint! and The Customer Connection Compass. With 22 years of web design expertise from MerlinFX, our coaching guides will help you unlock your website’s full potential and stand out in your industry. Get them today to skyrocket your website’s success or learn more >
Get Guide

Get The Website Success Journey Blueprint

WORKFLOW_Get Started Form 2024

Read why business owners, managers, NFP CEOs, and entrepreneurs love ❤️ MerlinFX

🎁 Experience the Power of Our Trusted Partners: Industry-Leading Experts to Boost Your Online Success

Boost your online success with the help of our trusted industry-leading partners.

Advanced SEO

Advanced SEO involves using a variety of tactics and techniques to improve the visibility and ranking of a website in search engine results pages, including onpage optimisation, technical SEO, and link building


By partnering with our PPC expert, you can take advantage of their extensive knowledge and expertise to drive more qualified traffic to your website and increase your online revenue

Expert Copywriting

Partnering with our copywriting expert will give you access to their superior writing skills and marketing expertise, helping you craft compelling and effective copy that engages and converts your audience.

Video Reviews

Our video testimonials expert will help you create professional and compelling video testimonials that showcase the benefits of your products or services, increasing trust and credibility with your audience

Every package includes our Continuous Care Plan

With our Continuous Care plan, you can rest easy knowing that your website is being monitored and maintained by our expert team. We will take care of all the updates, security checks, and backups necessary to keep your site running smoothly and protected from cyber threats. Not only will this give you peace of mind, but it will also save you time and money in the long run.

Beyond the Pixels: Dan's Personal Approach to Web Design for NFPs.

From an early age, I’ve always felt a compelling pull towards working with Not-For-Profit (NFP) clients, especially those that grapple with mental health and disability issues. This may seem unrelated, but I think my lifelong journey with Klinefelter syndrome [diagnosed 5 years ago], a condition characterised by an extra X chromosome in males, has shaped this passion and purpose.

Growing up, I often felt a little out of step with others, which was sometimes a struggle, but it also nurtured a profound empathy in me. As a person living with Klinefelter syndrome, I’ve always had a deep-seated affinity for those who face their own challenges in navigating the contours of society, as I do.

My condition remained undiagnosed for the majority of my life, and it was only in my late forties that the missing piece of the puzzle was revealed. While I appear no different from anyone else, this diagnosis brought clarity and understanding, allowing me to see past experiences and challenges through a new lens. I saw how this ‘difference’ had, in fact, been a powerful asset.

School was not a smooth ride for me. The usual academic trajectory eluded me, and I faced episodes of bullying due to physical differences linked to my condition. Yet, I found a silver lining. My fascination with computers and my deep connection with the subject of Society and Culture brought me joy and success.

This path wasn’t without its fair share of battles. But through it all, my fierce sense of justice and yearning for fairness remained unscathed. These trials strengthened my resilience, reinforced my determination, and nurtured a profound empathy for others.

My mother’s unwavering faith in me and her recognition of my potential played an integral role in setting the course of my journey by buying me an Apple IIc [a long time ago!]. It was her encouragement that ultimately led me to channel my passion for computers into establishing my own business, MerlinFX, in 2001.

Fast forward to the present, and I am deeply grateful for my journey. It is my unique experiences that fuel my passion to serve others and make a difference. Cindy, my long-term partner, often says that my perspective on life, shaped by my condition, brings a special flavour to my personality. My ‘quirkiness’ is what makes me uniquely me.

Through sharing this glimpse of my life, I hope to provide an insight into the person behind the work.

🔧 Frequently Asked Questions About Not-For-Profit Websites

What is Magic Hat?

Magic Hat is a special website build package created by MerlinFX specifically for Not For Profit organisations. It is designed to provide a customised, fast, and beautiful website that helps organisations succeed in generating more revenue from multiple streams.

What does the Magic Hat package include?

The Magic Hat package includes all the technical aspects of building a website, such as design, development, hosting, security, and maintenance. It also includes training and mentoring to ensure that the organisation knows how to use the website to its fullest potential.

How is Magic Hat different from other website builders?

Magic Hat is different because it is designed specifically for Not For Profit organisations. It is customised to capture the essence of the organisation’s brand and mission, and it is focused on generating more revenue from multiple streams. It also includes training and mentoring, which is not typically provided by other website builders.

How long does it take to build a website with Magic Hat?

The timeframe for building a website with Magic Hat depends on the complexity of the project. However, MerlinFX has a streamlined process that ensures timely delivery of a high-quality website. The organisation will be kept informed of the progress throughout the process.

Can organisations make changes to their website after it's built?

Yes, organisations can make changes to their website after it’s built. MerlinFX provides ongoing support and maintenance to ensure that the website is always up-to-date and running smoothly. The organisation will also receive training on how to make changes to their website themselves if they choose to do so.

Can Magic Hat be used to take online donations?

Yes, Magic Hat can be used to take online donations. Our team of experts will integrate a donation system into your website, making it easy for donors to contribute to your cause. We’ll also ensure that the donation process is secure and streamlined for a positive donor experience.

Can Magic Hat provide areas for members-only content?

Yes, Magic Hat can provide areas for members-only content. We can set up login portals and create customised pages with exclusive content for members. This can include resources, news, events, and more. The members-only area can help to build a sense of community among your members and increase engagement with your organisation.

Can Magic Hat provide areas for volunteers?

Yes, Magic Hat can provide areas for volunteers. We can set up customised pages that provide volunteers with all the information they need, including volunteer opportunities, schedules, and training materials. The volunteer area can help to streamline communication with volunteers and make it easier for them to get involved with your organisation.

Can Magic Hat integrate sponsor information?

Yes, Magic Hat can integrate sponsor information into your website. We can create customised pages that showcase your sponsors, their contributions, and their impact on your organisation. This can help to increase visibility for your sponsors and encourage more partnerships in the future.

What kind of ongoing support does Magic Hat provide?

MerlinFX provides ongoing support to ensure that your website is always up-to-date and running smoothly. We offer regular maintenance, security updates, and troubleshooting to ensure that your website is performing at its best. We also provide training and mentoring to ensure that you know how to make changes to your website and use it to its fullest potential.

Scroll to Top