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If you’re running a not-for-profit organisation, you know how important it is to have a website that sells.
After all, your website is often the first impression potential donors have of your organisation. And, if your website doesn’t make a good impression, you could miss out on vital donations.
That’s why it’s so important to make sure your website’s sales copy is top-notch. Fortunately, there’s a tool that can help you do just that. It’s called Jasper.
Jasper is a tool that allows you to create “personas,” essentially avatar representations of your ideal donor.
Once you’ve created your persona, Jasper will help you write sales copy tailored to that persona. As a result, you’ll be able to connect with your ideal donor in a way that feels natural and authentic—and that can make all the difference when it comes to getting them to donate.
Here’s how to use Jasper to write website sales copy that sells:
- The first step is to create your persona. You’ll need to answer questions about your ideal donor, such as their age, gender, location, income level, and interests. Once you have this information, you can start creating your persona.
- Once you’ve created your persona, it’s time to start writing your sales copy. Keep in mind that the goal here is to connect with your ideal donor in a way that feels natural and authentic. You’ll want to use appropriate language for their age, gender, and interests.
- The final step is to test your sales copy. Once you’ve written your sales copy, it’s essential to put it through some tests before you launch it on your website. This will help ensure that it’s effective and engaging. You can use tools like Google Analytics and Crazy Egg to see how people interact with your sales copy once it’s live on your site.
If you’re running a not-for-profit organisation, having a website that sells is vital—but crafting compelling sales copy can be difficult.
Fortunately, there’s a tool that can help: Jasper.
Jasper allows you to create “personas,” avatar representations of your ideal donor. Once you’ve completed your persona, Jasper will help write sales copy tailored specifically for them—ensuring that you make a connection that feels natural and authentic.
So if you’re ready to take your website’s sales copy to the next level, give Jasper a try!
IMPORTANT: Always, always fact-check your output. Check grammar and also season to taste. Be sure to add your insights and value where possible. Jasper is an amazing tool but always ensure the post is easy to read and not stuffed with your keywords.Make it suitable for humans first.
