Blogging for your business is a marketing tool, that if done well, can drive a tremendous amount of traffic to your website.

I bet that sometimes you spend almost the same amount of time if not more agonising over the best title to pick for your blog? The same with images for me. Over and over I try different headings using various headline analysers. Think CoSchedule Headline Analyzer and AMI Headline Analysis (Advanced Marketing Institute) and you can be forgiven for wanting to keep getting a higher score in the hope you get a higher open rate. Even playing off your titles against each analysis tool happens too. How do we find more easy ways to create effective headlines? BUT it’s also good

The software-as-a-service (SaaS) marketing tool belt is over-expanding as teams refine their processes, prune their tech stacks, and seek new ways to collaborate in the digital environment. This is especially true as the digital workplace now employs an ever-expanding remote work force.

Business owners are time poor. I get it. So am I. We’ve all heard the expression “Working in the business and not on the business”. I’m laughing to myself now because I can’t believe I’m the one now throwing out these old and worn out sayings. They may be relevant, but you do get sick of hearing them.

When was the last time you asked yourself if your business’s web presence is offering value to your customers and clients?

This article is not about where to publish your blog post; it’s not even about how to get followers reading your posts, it is going back to the beginning. In this blog post, we teach you how to start writing articles your readers will love.

Originally I came to know about Limbik, from friend and mentor Troy Dean who did a video chat with Zach Schwitzky from video marketing analytics company, Limbik.

Are you possibly at risk of losing your blog? As a web developer, I want everyone to build a website and get paid. Truthfully, it’s better than seeing potential clients place their faith and future in the hands of other paid for platforms. Especially, if there is no guarantee that their content is safe and will be online tomorrow or forever.

Content curation is one of my favourite ways to create content. We are spoiled for choice when it comes to authorative killer content these days on almost any topic. Sure create original content, share others and of course curate.

Apple’s PagesForMac gives users the best of both worlds. Besides being easy to use, it is a streamlined word processor and versatile page layout tool. With this highly flexible tool, you can be a writer and a designer all at the same time.

When it comes to emerging technologies and marketing, Gary Vaynerchuk is one of those you need to take notice of. There are numerous others I watch and love their content and where I get my nuggets of gold from. Dale Beaumont, Ryan Deiss, Greg Cassar, Ben Angel, Troy Dean, Frank Kern, Wilco De Kreij and many more. So what does Vaynerchuk say about marketing in the year 2016?

I love Gary Vaynerchuk’s insights and this is another video worth watching and consuming great ideas from.   The highlights 6:20 The Attention Graph 9:10 The Arbitrage Value 13:15 Make the Conversation about Depth, not Width 18:00 Winners are scared to waste their time 28.08 Supply & Demand of Attention 33:56 Why Google is nervous? 35:50 Everything in our lives over the next two or three decades will be smart. SharePinTweetShare0 Shares Related Posts Better ProposalsGoogle Announces Changes to How-To and FAQ SchemaGoogle’s Stance on Australian Copyright Laws Training for Tomorrow: How MerlinFX Empowers Clients To Become Online WizardsCASE STUDY:

Studies show that typical first-time visitor to your website will form an opinion about it in three seconds. Wouldn’t you want to get that opinion? After all, opinions are important, especially if it can help you improve your website experience and bring in more business.

We are seeing a massive upswing in our clients web analytics (MerlinFX) and the use of mobile device. It is important more than ever to have a mobile responsive site. Not just in the eyes of Google but for your potential clients to have a great mobile experience in navigating your website.

I love the content Hubspot creates around content and blog strategy. Worth a read and implementing. Instead, people care about your ideas,your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. It isn’t enough to simply have a blog —  I’ve found that documenting your blog strategy is a great way to bridge the gap to successful execution. .. businesses need to spend time creating a blogging strategy that allows for high-quality content creation so you can, slowly, build a reputation for thought

  Website design can be both exciting and daunting even for the most seasoned marketer. A website is a combination of several little details such as the colour scheme, writing style and the photography. Despite how small these details may seem, you can easily stunt the traffic and conversions of your website by making wrong choices. Factors that impact web users most Load time The Load time of your website plays a primary role especially when it comes to increasing traffic to your website and helping maintain visitors on your pages. The mean load time for a website is 2.078

It seems everyone is working on his or her content strategy these days Folks are writing content, sharing it, linking, testing, and measuring it But, some of them forget that traditional direct-response copy skills are still working in today’s content boom. This popular advice is accepted as one of the best ways to get better conversions. Unfortunately many boil it down to one line of advice Just write like you talk. Its frustrating because in a way its true yet so many content creators take it out of context. Write like you talk doesn’t mean to literally write the words

Effective dissemination of information, such as through infographics, is vital for every business. This ensures that your potential customers know exactly what you are offering. On the other hand, most people do not want to search too hard for content about your brand or business. Moreover, making it easy for your customers and clients to understand what you wish to communicate works to your advantage. Infographics (information graphics) has become a very popular and effective online communication tool. It mainly refers to the visual or graphical representation of data or information. Rather than presenting or explaining something in written form

I think every blog should have a mixture of short articles, liberal use of infographics and video. Always use images and of course long-form content of high quality. Don’t forget curated content. Recently, there has been a lot of buzz regarding long-form content. As you might of guessed, it is anything that is, well, long, and is presented as an entity in its own right. Since services such as Medium have shed light on reader-friendly writing, more and more websites are seriously considering adding this kind of content. Make no mistake about it: long-form is difficult to edit, proof-read, and

Coming up with great content and ideas that are valuable to your audience can be quite challenging. Everyone including bloggers and professional writers struggle and get stuck at some point. However, this does not hinder them from creating great content regularly. It is vital to learn from other people in order to get the drive and motivation to move on. Therefore, you should not be afraid of trying out new and different ideas; what works and what doesn’t might just surprise you. Here are 12 ideas to find inspiration in creating content. Curation This mainly entails listing favourite posts from

It’s about our favourite topic creating compelling content. This infographic demonstrates how to re-purpose existing content in a different media format. Likewise, it helps get more bang from your archives, and reach new and different audiences in the process. One of my favourite ways to create and share content is either creating an infographic but more easily, share someone else’s.   A great post from a colleague of mine. Brilliant ways to create compelling content. I’m curating Scotts’ content that includes an illustrated way using an Infographic to explain about Curating! Much of what is included here, while specifically discussing WordPress,

Hashtags are amongst us. Everywhere from Twitter, Facebook to Pinterest and back again. A brilliant idea to tag your content and increase reach. Life Hacks Marketing & Advertising Hashtags have come a long way since they were first introduced to social media to group conversations on Twitter in 2007 and are now a staple of marketing and online dialogue in general. The site recognizes that hashtags are no longer the preserve of single platforms and are being used across all channels. The site lists results by date posted and users can filter them by post type (text, image or video)

Creating original and interesting modular content all the time could be a difficult ask to keep the longevity and quality up. This is a brilliant concept and should be employed. After all it is your content. In our world of small attention spans and 140 character limits and instant gratification from search; this is smart. There are many content types and tactics for content marketing. Creating original content on an ongoing basis can be a challenge, so most marketers practice the fine art of content re-purposing. For example, you could take a long eBook and turn it into 4 blog

Content marketing mainly involves strategic creation and constant distribution of data through blog articles, e-books, how you can guides, and newsletters to get better business results. Although content marketing is pretty effective in creating a strong online presence, what really matters is how you employ his opportunity. You can decide to engage a content marketing company or work with an in-house approach. However, it is important be equipped with vital articles, distribution and publishing skills in order to guarantee that your business enjoys the advantages of an effective content online marketing strategy. Here are 5 ways content marketing improves your

Content marketing mainly involves strategic creation and constant distribution of data through blog articles, e-books, how you can guides, and newsletters to get better business results. Although content marketing is pretty effective in creating a strong online presence, what really matters is how you employ his opportunity. You can decide to engage a content marketing company or work with an in-house approach. However, it is important be equipped with vital articles, distribution and publishing skills in order to guarantee that your business enjoys the advantages of an effective content online marketing strategy. Here are 5 ways content marketing improves your

2020/21 Update:Please review this article for an updated list of trends and statistics for Australian eCommerce. Well worth the read. Since and due to COVID many people have decided to open new businesses and find opportunities online via creating their own web stores or getting into the Click. Collect. Deliver space. The rich statistics in this article is a great step in working out where to do your marketing and demographic ad-spend. A well researched article. You can gain insight into the recent e-commerce development in Australia and how much more it might grow in the future by reading some

Fresh and frequent content on your website is essential as it is one of the many ways that you can maintain a competitive edge. It is important to note that updating a website is not all about posting new things; it’s all about posting content that is well crafted and original. Apart from this, it should contain some videos and info graphics. Freshly updated content is basically anything that is updated on a regular basis which is valuable to your visitors. Let’s further look at why you should frequently update content on your website: You will be more visible on

How use of online videos can transform your business! Videos are everywhere. Billions of online videos are being watched every day on YouTube alone and that figure doesn’t include other big video portals. This is why many companies are developing a video marketing system for the business and growing their customer base, one video at a time. But, what makes videos the most viable marketing medium today? Unparalleled benefits of online videos Do you know what’s the second largest search engine in the world? It’s YouTube and Google owns it! Well now you know why online video is such a