WEBSITE PROPOSAL
The Website Success Journey Blueprint
Commercial In-confidence
š Effective Planning Leads to Exceptional Website Projects
You’ve downloaded our guide, had a Clarity Call with Daniel and now you’ve got our proposal!
With the aim of keeping our website proposals short and easier to read; for those intererested in getting the full website build + content package we created this page separately for your interest.
We discuss your business, industry, and clients in greater detail. This call is intended to elicit your insights and ideas and identify critical areas to focus on for your website project.
By this point, you will better understand the key elements involved in creating a successful website, thanks to the guide we’ve reviewed with you. During the call, we will further explore your notes and discuss strategies for moving forward.
Ultimately, this call’s aims are threefold:
- to gain a deeper understanding of your project’s requirements
- to work collaboratively with you to create a website that meets your needs
- be armed with most, if not all, we need to create content for you if you need us to
Why settle for a simple facelift when your organisation greatly benefits from a complete content review?
Thorough Page Planning
We thoroughly address all the additional pages, content, and additional features your website needs to establish itself as an authoritative source for both Google and your stakeholders while maintaining a helpful user experience.
Stay Involved Easily
Stay involved and updated effortlessly throughout your website's content and build process. We use ClickUp, a cutting-edge project management system that allows you to participate as needed, keeping you informed and engaged at every step. Experience a seamless collaboration where your inputs are valued and your vision is prioritised.
Capturing Your Insights
During our call, we harness the power of advanced AI to ensure nothing is missed. Our intelligent system transcribes the conversation, summarises it and generates a comprehensive data document. This resource is a valuable foundation for creating pages, crafting content, developing call-to-actions, compiling FAQs, and ensuring your website is relevant and practical.
Extra Inclusions for all Websites
Conducting an In-Depth Analysis Using Guided Information and Responses to Key Questions
Perform an in-depth analysis of your business using the information provided in your guide and your responses to our primary and follow-up questions, to obtain the most up-to-date and valuable insights.
Session recorded and replay provided
Provides insights to be used and converted to text for creating content if required.
Page Hierarchy Outline
A Page Hierarchy Outline is vital for website planning and organisation. It's a structure that maps out the pages and sections needed on a website, making sure the content is arranged logically and user-friendly. This outline acts as a blueprint for the site's overall layout, giving a clear idea of how pages will be organised and connected.
Blog Article Headings
A comprehensive list of SEO based blog article topics to cover across key categories of the business.
Google My Business Review
This Google Business Profile audit report is perfect for generating an actionable checklist of recommended optimisation strategies. If you do not have one; we can help advise what to include. It is an iimportant trust factor.
Access our Task List
Review and watch the Website Build process in our project management system. Action items.
š§ The Customer Connection Compass
Navigating Your Ideal Client’s Mind
Connecting with your target audience is crucial for the success of your website and overall business. By understanding their fears, pains, desires, and beliefs, you can create content that resonates with them on a deeper level. This guide, “The Customer Connection Compass,” will help you ask the right questions to extract valuable information about your ideal clients. Armed with this knowledge, you can create web copy that speaks directly to them, increasing conversions and building stronger relationships.
This guide is a game changer for creating various types of website content, including home pages, sales pages, landing pages, lead magnets, and emails. It complements the Website Success Journey Blueprint and is free when you schedule a Blueprint Call. Once you book the call, we will promptly send the guide to you.
Gain a deeper understanding of your target audience: The Customer Connection Compass helps you delve into the fears, pains, desires, and beliefs of your ideal clients, allowing you to create content that truly resonates with them.
Increase conversions: By creating targeted web copy that speaks directly to your ideal customers, the Customer Connection Compass helps you drive higher conversions and achieve better results.
Consistent messaging: The guide serves as a valuable resource for creating future content, ensuring that your messaging remains consistent and effective, which is essential for maintaining a strong brand identity.
Personalised content: The Customer Connection Compass allows you to tailor your content specifically to your target audience, making it more relevant and appealing to your ideal clients.
Post Launch Bonus
30-Day Add More Pages Bonus: A Gift Just for You
We understand that your website is a living, evolving entity that reflects your vision, services, and products. That’s why we’re thrilled to introduce our exclusive “30-Day Add More Pages Bonus” for any new client who chooses to create a website with us.
When you embark on this exciting journey with us, you’ll have a 30-day window to request additional pages, content, or sections for future phases, new services, or products. And here’s the part that will truly delight you: we’ll add those at no extra charge.
Have you engaged with our Blueprint and Compass workshops? If so, content creation is also included in this special offer. It’s our way of ensuring that your website can expand and adapt as your vision evolves, providing a seamless and comprehensive web solution that genuinely resonates with your unique needs.
This generous offer is more than just a bonus; it’s a commitment to your long-term online success. Please share your ideas with us, and let’s work together to transform your online presence!
Add another two pages or twelve. No problem.Ā
The Content Creation Process
Proposal Signed
Seal the deal for your digital future by signing our comprehensive proposal, a straightforward step that marks the beginning of our collaborative journey towards your website's success.
Blueprint Workshop
Unlock the potential of your online presence by joining our Blueprint workshop, a casual Zoom chat where note-taking is optional but insights are guaranteed.
Compass Workshop
Navigate the path to your target audience effortlessly with our Customer Connection Compass, a concise Zoom workshop designed to deepen your understanding without the need for note-taking.
Map Pages
Streamline your website's structure effortlessly in our dedicated Zoom session, where we craft and present a tailored page hierarchy to ensure optimal user experience and navigation.
Page Outlines
Experience the blueprint of your website come to life as we send you a video walkthrough, revealing meticulously crafted page outlines that set the stage for your online success.
Page Keyword(s)
Unlock the power of SEO with our Page Keyword service, where we send you a video walkthrough highlighting the strategic keywords chosen to elevate your website's visibility and reach.
We Write Content
We elevate your website's content with insights gleaned from our collaborative workshops, transformed into compelling narratives. You'll receive exclusive online access to review and fine-tune each piece, ensuring it resonates with your brand and audience.
Review
Step into the Review Phase, a crucial stage where you gain exclusive access to assess your website's elements, ensuring every detail aligns with your vision before we make it live for the world to see.
Our Training & Support Hub
MyMerlinFX
Discover a treasure trove of resources at MyMerlinFX, your go-to training and support hub. Whether you're a WordPress novice or a seasoned veteran, our expansive video library and WordPress Onboarding Course have got you covered. Dive into the world of Workflows and Automation to streamline your operations, or explore the art of Blogging to engage your audience like never before. And the best part? We're continually adding new content that evolves with your needs, ensuring you're always equipped with the tools and knowledge for long-term online success.
š SPARK – managing leads and clients
SPARK - rolling out early 2024
Transform your business operations with SPARK, an all-encompassing app that comes as a standard feature with every Continuous Care plan. Think of your website as the marketing pulse of your enterprise, driving promotions and capturing leads. SPARK serves as the dynamic engine that fine-tunes these leads, enhancing workflows and effortlessly integrating with third-party applications.
Acting as either a robust pre-CRM, a dependable backup, or both, SPARK complements your existing systems in ways you didn't think possible. We're convinced it can execute tasks that your current CRM falls short on.
Customised to fit your unique requirements, SPARK provides a suite of essential tools right out of the box, along with premium features you can choose to add on.
What sets it apart? You only invest in the functionalities you actually use, making SPARK a budget-friendly choice for businesses of every scale. Beyond the basics, it comes packed with added perks like a unified inbox and reputation management features.
SPARK doesn't just power your businessāit revolutionises it. Leave the technical complexities to us and immerse yourself in the magic of smooth, optimised workflows.
Welcome to Redesign + Reboot
Revamp your online presence, boost your brand with Redesign + Reboot
The Redesign + Reboot Journey Blueprint
We’re thrilled to introduce our commitment to keeping your digital presence fresh and relevant with a complimentary website redesign every three years. Thank you for your continued trust in our services.
Acknowledging the fluid nature of digital landscapes, we firmly believe in keeping your website updated and in line with the latest trends. That’s why we offer a complimentary website redesign every three years to all our clients, assuring you of a digital presence that’s fresh, modern, and relevant.
This offer isn’t just about redesigning your website’s aesthetics; it’s about rethinking its entire strategy from a fresh perspective. Whether you’re looking for a straightforward redesign or a complete overhaul with new features to maintain your competitive edge, our team is prepared to make that happen.
The choice is entirely yours. If a straightforward redesign is all you need, we’re here to deliver. But if you aim to amplify your website’s capabilities by adding cutting-edge features, our tech wizards are more than equipped to accomplish that.
Constantly Updated Website
Your website stays relevant and engaging with a redesign every three years.
Personalised Solutions
You choose between a simple redesign or adding new features to maintain an edge in your market.
Cost-Efficient
The complimentary redesign saves significant costs over the long term.
Adaptive Strategy
Regular updates enable your website to adapt to evolving market trends and customer behaviour.
Streamlined Experience
Regular redesigns ensure your website's user experience remains best-of-breed, improving customer satisfaction and retention rates.
Competitive Edge
Regular updates and the possibility of adding new features allow you to maintain a competitive edge in your industry.
Seamless Integration
Your updated website can be smoothly integrated with other systems you use, promoting efficiency.
In conclusion, the Redesign + Reboot Journey Blueprint is an unparalleled opportunity to ensure your website remains a powerful tool in your digital strategy. Our complimentary redesign offer and the option to include new features enable you to keep pace with industry changes while delivering an exceptional online experience for your users.
At MerlinFX, weāre dedicated to your success.
Join us on this transformative journey, and together let’s unlock the full potential of your digital presence.
Read why business owners, managers, NFP CEOs, and entrepreneurs love ā¤ļø MerlinFX
Making Magic Happen Online since 2001