What are the benefits of website development?
Website development has a plethora of benefits for business owners who need to make their online presence known. Without a good website, it can be very tough to get good visibility on the internet especially now that it is swarming with new companies competing for the best online presence. Let’s go through some of the benefits of web development.
You will increase your sales
You will no longer be invisible because you will have an online presence. Without a good website, you will have a limited number of customers but once you get onto the World Wide Web, you will be exposed to more customers who might be interested in your products and services. This ultimately translates to more sales for your business. A well-developed website is optimized and has the potential to rank highly in search engines for even greater visibility.
It makes it convenient for your customers to find information.
While it is true that you do not need to have a website to build authority and find your audience, you still need it to make it possible for customers to know more about your business. A customer may want to know if you offer certain services or products. Instead of asking friends or going to the yellow pages, they can simply visit your website and find this information. Good web development makes it easy for your customers to navigate your website and get the information that they want at any time.
Should you hire professional web developers rather than do it yourself?
Unless you are a tech geek and do not mind spending hours on end trying to code and develop a website, then you should leave it to the professionals. They have experience and tend to use the latest technology. In addition, you can concentrate on other aspects of your business and have peace of mind that a professional and not a quack is designing your website.
We are a team of experts who use only the latest open source Content Management Systems to design websites. We work together to come up with some creative ways of using the latest technology to create something that is right for our clients. More importantly, our 15+ years of experience have exposed us to some of the toughest and mind-boggling projects so you can be assured that we will push ourselves to the limit to make sure that your project is nothing but satisfactory. Our work is based on a simple motto: “Does it help the clients’ website or business without reducing quality or will it enhance it? Will it do the same for our business? If yes to any of these, we then proceed to test, measure and deploy.
We specialise in web development and partner with others to bring you the entire package or just the parts you need.
We love and specialise in web development. Working with agencies or your in-house designers.
What Our Clients Say
Instead of having us talk about ourselves, why don’t we see what our clients have to say.
What are the benefits of quality web design?
Nowadays, customers use the internet as their preferred place to find information and meet their requirements. Therefore, in order to grab the customers’ attention and generate traffic you need to ensure that your web design is of the highest quality. A good website is primarily a combination of clear combination, quality content and good design which impresses your customers. When a good amount of traffic flows to your website, it helps you gain popularity and make more profits.
Professional Business Image
A unique style in the design and layout of your website gives your business a more professional and stronger status. Using an appropriate and classy layout is a very effective way of projecting a good image to your clients. When users see high quality images, striking logos, suitable Colours, proper fonts, original content and complete information on your website, they will trust your company and give you positive ratings and reviews.
Exposure To More People
A great website design is a very effective way of introducing your products and/or service to more people. When users are impressed by the good quality of your website they will spread out the word instantly. This ensures that other people will always hear the good things about your company or business. Therefore, you will get more traffic and sales than ever before.
A good website should be quite easy to navigate. Your potential clients should not experience any trouble such as spending too much time on the site before deciding where to go for more information. Ensuring that your visitors are not frustrated by a slow website or other annoying things that distract them is a good way of preventing them from clicking away onto another site.
Great website design combines aesthetics and efficiency in a memorable way that ensures your clients always come back. Users are more likely to bookmark a user cantered website that has useful content. This will ensure that your clients keep coming back. Value Of Your Products & Services A good and professional website does not look cheap to your potential clients. Nobody wants their website to look cheap mainly because this would reflect negatively on the value of the products and services they offer. When people think that you have invested and worked hard for your website, they are also likely to associate your products and services with professionalism and premium value.
Corporate Colour Representation
Colour is one of the most powerful and important tools of website design. The Colour choice determines the style, purpose and emotion that your website creates. Cool shades are best suited for clean cut and professional sites in order to achieve a cool corporate look. For instance, cool Colours stir up trust, authority, and establishment. Most corporate websites create value and emotions that help show what the company is all about and the type of products they sell. Therefore, you should always ensure that the Colours you choose for your website send the right message to users.
Company’s Character & Personality
Character and personality is mainly about the user experience. Customers look for pleasant, fun and unique experiences when dealing with businesses. Understanding your character is identifying the type of user experience you offer. Character encompasses many key elements such as attitude, language and respect. Quality website design provides numerous advantages to the company and its reputation. Due to the stiff competition among businesses in today’s world, it is vital to ensure that your presence is felt on the web in order to captivate and impress the potential customers.
Recent marketing article >
What Our Clients Say
Instead of having us talk about ourselves, why don’t we see what our clients have to say.
Why WordPress Rocks?
WordPress powers more than 58% of the world’s websites and is by far the most popular Content Management system on the planet.
You can easily add your own blog posts, pages, images, embed video and audio and much more.
Why choose MerlinFX?
We’ve been developing websites for over 19 years using various platforms from fully customised to .NET (DNN) to WordPress. WordPress is what we love to work with. It is easy to work with and provides us with many options.
We only use tried and true premium plugins. A plugin is what adds the power to WordPress making it extremely versatile.
Like WordPress, we are in a constant state of evolution. All our WordPress websites are updated weekly and all the infrastructure and security is also at the bleeding edge of technology.
WordPress Custom Design
We create a custom designed website for you or work with other agencies to convert their designs into beautiful responsive (mobile friendly) websites.
WordPress Choose a Design
We have an option where we can rapidly deploy a beautiful responsive website design for you with a number of pre-designed options available. The development lifecycle is shortened and the price point differs. We still include all our standard inclusions but without the overhead of designers, project manager and programmer.
Run an Agency and prefer to not build websites?
Why not concentrate on what you do best. Branding, Design and Project Management. We love working with agencies.
More about WordPress
Big companies to small. WordPress is used by well-known brands such as Tech Crunch, Sony, MTV News, Xerox, Ford and Beyonce to power their business and brand.
Key advantages using WordPress are:
Powerful right out of the box
Without beautification and plugins added, WordPress is ready to go out of the box. Built-in commenting system, RSS feeds, revisions and more).
Whether it is a blog, eCommerce store or business site WordPress is extremely versatile to meet your needs.
Search engine friendly
Search engines like websites that are easy to crawl and WordPress have this already baked in. Google’s Matt Cutts endorses WordPress.
Safe and secure
Since WordPress is the most popular CMS (Content Management System), it is of no surprise it is a target for hackers. WordPress takes its security seriously. We also add several other layers of security to the WordPress layer, server, firewall and data centre. Plus local and offsite backups and continuous uptime monitoring.
From design to function, WordPress is highly customisable. We include extra functionality to allow you more granular control over the design of your website without the need to know how to program a single line of code.
Easy to use
If you can use Word, you can use WordPress. It is actually easier to use WordPress to publish your content.
Lots of support
Apart from our own support, the support of our partners, the WordPress community is second to none. We belong to several groups free to premium paid ones and the community is incredible.
Easily embed your media from any video hosting service like YouTube, Vimeo or Wistia. Embed audio from SoundCloud or add links from Dropbox or Google Drive.
Easily embed social media posts as well from Facebook or Twitter. Allow the conversation to live on and increase engagement.
All our designs including our pre-designs are all mobile responsive.
WordPress integrates with many popular cloud services out of the box. With the addition of a few integration plugins you can turn your WordPress website into an automation powerhouse. For example we integrate our websites with OntraPort and Zapier.
OntraPort is a powerful CRM (Customer Relationship Management) system that is more than a CRM but a powerful system that totally automates your business.
Zapier is what I call the “magic glue” of the internet. It makes cloud services talk to other cloud services. About 300+ different services and is extraordinarily powerful. Want super powers? Look at OntraPort and Zapier.
Easy to manage
WordPress includes its own built-in updater. It notifies you when it’s time to update the core or a plugin. But we understand that clients do not get to update or look at their website weekly. So we include this for you as part of our standard inclusions.
More than just a blog
Whilst WordPress has a great reputation as a blogging platform, it can also be used as a website. You can natively create a blog post (Posts menu) or create static pages like About or Contact us (Pages menu). Nothing to add here. It is ready to go.
Keeps your site looking fresh
With our easy to use Page Builder allowing you more granular control over your design, you can easily update your website with a special Christmas or Easter banner. Locate your file upload and insert and publish the page. Easily saves rows and sections for later use to make creating pages even quicker.
Schedule posts in advance. Go on that break or know that when you are busy in a meeting or lying on the beach that a bunch of your blog posts will post automatically at a time that best suits you and your customers.
WordPress is aware that there may need to be a workflow and/or there are users with different capabilities. So to you can assign different powers to different types of users. Essentially these are known as Roles. Administrator, Editor, Author and so on. Each Role has a certain level of access. Roles are assigned to your Users (People) who are the web developers, programmers, designers, your staff, guest bloggers and so on.
WordPress keeps getting better
WordPress hires top developers to continue to build on and develop the software. Since WordPress is used by millions of people and numerous WordPress communities everywhere are all supportive of the WordPress eco-system the user experience will only continue to thrive and be evolve.