Your Proposal for Progress: Our Comprehensive Custom Solution Plan
Custom Design. Custom Features. Unlimited Outcomes.
Enhance your online presence with MerlinFX’s Wizard Plan. This service offers a customised digital solution designed for your business needs. From $497 + GST per month, you receive a tailored WordPress site, optimised content, and ongoing support through our Continuous Care model. Our team handles all aspects from design to security, allowing you to focus on your business while we maintain your site’s updates, security, and performance. Improve your digital strategy with MerlinFX and streamline your business operations.
OUR FULL SOLUTION
We offer a comprehensive solution, guiding you through every step of the way. You don’t need to be technical or know any coding—we handle all the heavy lifting with our smart and efficient workflows. Our team ensures a seamless experience, so you can focus on what matters most to your business. We deliver a fully managed service that takes care of everything, from design to deployment and beyond.
Website Design
Delivering custom WordPress websites that enhance user engagement and drive conversions. Our designs simplify management and elevate your brand, making your website a powerful business tool.
Care Plans
With Comprehensive Care Plans, enjoy peace of mind knowing your website is continuously managed, secure, and updated. Focus on your business while we handle the technical details.
CRM
SPARK CRM streamlines your business operations, enhancing team efficiency and customer relationships with automated processes. Think newsletters, auto-posting to social, reputation-management and more.
Content
Enhance your digital presence with our optional Content Packages. Tailored to your needs, our packages offer SEO-optimised content that enhances visibility and engages your target audience.
CONTINUOUS CARE: Experience Peace of Mind and Optimal Performance
Are you seeking a website upgrade that not only looks exceptional but also aligns perfectly with your business objectives? At MerlinFX, we offer more than just web design; we provide a complete digital solution. Enjoy peace of mind with our robust website care, optimal performance through cutting-edge plugins, and stringent data security with daily and monthly backups to ensure your data’s safety.
What sets us apart? Engage with our epic training materials and benefit from our proactive support—we listen, we solve, and we’re always there; we never vanish when you need us. Experience quick responses and heartfelt dedication. Manage your business seamlessly with SPARK, our integrated CRM that does more than send newsletters—it helps you manage conversations, interactions and insanely great workflow automation.
Peace of Mind
Ongoing commitment to keep your website relevant, secure, and up-to-date.
Stay Ahead of the Curve
Weekly updates and new feature additions without extra charges.
Optimal Performance:
Use of best-of-breed plugins for SEO, speed optimisation, and more.
Data Security
14 daily onsite backups and 1 monthly offsite backup.
Quality Assurance
Use of premium, regularly updated software at no extra cost.
24/7 Vigilance
Real-time website monitoring to address any outages or issues promptly.
Optimised Functionality
Routine server and hardware maintenance.
Rapid Issue Resolution
Quick and efficient support for any queries or issues.
Robust Protection
Proactive security measures with a no-cost guarantee to fix hacking issues.
Business Amplifiers
Free additional features and tools for a competitive edge.
Skill Enhancement
Comprehensive training resources including quick lessons and video libraries.
Unified Business Management
Mobile app access, contact management, newsletters, social posting, media storage, and more.
Fresh Look, No Extra Cost
Optional free redesign every three years with additional upgrades available.
Automated Efficiency
Seamlessly integrated workflows that automate mundane tasks, letting you focus on strategic initiatives.
Reserve your proposal review session where every question is welcome—let’s ensure everything aligns with your goals!
OUR PROCESS: Choose Your Plan, Define Your Content, Achieve Success
Our process is designed to simplify your journey to a successful online presence. By focusing on clear, streamlined options, we ensure that you can easily choose the best plan and content strategy that suits your needs without the hassle of complex decision-making. Just select your plan, decide on your content options, and let us handle the rest.
Sign Proposal
Digitally sign the proposal.
Onboarding
We begin our onboarding process and provide you access to all the next steps in ClickUp (Project Management software).
Mapping
We invite you to a Zoom meeting to discuss and map out core pages and user journey.
Pre-Review
A Zoom meeting to review the design we're doing. Ensure we are on the same page.
Continue The Build
The design is verbally signed off on and we continue our build process following steps in ClickUp until we get to Pre-Launch & Launch Phases.
Launch
Watch your inspiration, our creation unfold with our website launch. An easy comprehensive launch process starts.
TIMELINES: How long does it take to design, build, configure and add content?
Our project timelines are designed to accommodate different scopes and requirements, ensuring flexibility while maintaining efficiency.
Migrate Existing Content
Timeline Overview:
- Total Duration: Up to 14 days
- Detailed Timeline:
-
Onboarding and Project Activation (Day 1-2) Client onboarding and initial project setup. Confirmation of project scope and existing content to be migrated.
-
Setup and Configuration (Day 3-5) Preparation of the staging environment on MerlinLabs server. Initial setup of website framework and design templates.
-
Content Migration (Day 6-10) Migration of existing content to the new website structure. Adjustment of layout to accommodate existing content without changes.
-
Client Review and Feedback (Day 11) Presentation of the migrated content on the new site for client review. Collection of feedback for minor adjustments.
-
Final Adjustments and Testing (Day 12-13) Implementation of client feedback and final tweaks. Extensive testing to ensure functionality and responsiveness.
-
Website Launch (Day 14) Final client approval and website goes live. Post-launch monitoring initiated.
Rewrite Existing Content
Timeline Overview:
- Total Duration: Up to 21 days
- Detailed Timeline:
-
Onboarding and Project Activation (Day 1-3) Client onboarding and detailed briefing on content rewriting. Finalisation of the new website's structural design.
-
Content Auditing (Day 4-7) Review and audit of all existing content. Identification of sections needing rewrites and updates.
-
Content Rewriting (Day 8-15) Rewriting and updating content as per audit findings. Integration of SEO and readability improvements.
-
Design and Staging (Day 16-18) Implementation of the rewritten content into the design. Setup on the staging server for preliminary viewing.
-
Client Review and Feedback (Day 19) Presentation of the revised content on the staging site. Collection and implementation of client feedback.
-
Final Testing and Launch (Day 20-21) Final adjustments and thorough testing for functionality. Official website launch and post-launch monitoring.
Write All New Content
Timeline Overview:
- Total Duration: 28 to 42 days
- Detailed Timeline:
-
Onboarding and Project Activation (Day 1-3) Initial onboarding and project scope definition. Agreement on new content strategy and site structure.
-
Content Development (Day 4-18) Development of new content, encompassing up to 15 pages. Collaboration with client for content accuracy and brand alignment.
-
Website Design and Development (Day 19-24) Integration of new content into website design. Setup and configuration on MerlinLabs staging server.
-
Client Review and Iterations (Day 25-30) Client review of the new site and content on the staging server. Feedback collection and implementation of revisions.
-
Final Testing and Pre-Launch (Day 31-34) Comprehensive testing of the site for issues and responsiveness. Pre-launch adjustments based on test results.
-
Launch and Post-Launch Adjustments (Day 35-42) Official launch of the new website with all new content. Monitoring and quick fixes during the initial live phase.
CONTENT + DESIGN: Strategic Website Design Meets Rich Content
The first impression your website makes is often the most critical touchpoint between your brand and your potential clients. Understanding this, our approach is meticulously designed to guide each visitor through a naturally unfolding narrative that captures interest and fosters engagement.
In tandem with our content creation, meticulous attention to design ensures that each element not only integrates seamlessly but also significantly boosts user experience and engagement. Explore how our design approach, combined with our tailored content, works together to transform your digital presence into an engaging and effective platform.
How Our Design Approach Enhances User Experience
Engagement from the First Click: Starting with a captivating hero section, we ensure your brand’s core message is both powerful and memorable. This pivotal element sets the tone for the entire user experience.
Guided Emotional Journey: Utilising principles from the renowned AIDA model (Attention, Interest, Desire, Action), our designs subtly lead visitors through a psychological journey that piques curiosity and builds anticipation for your offerings.
Identifying with the Audience: We don’t just talk about problems; we delve into understanding and articulating challenges that resonate deeply with your audience. This alignment not only highlights empathy but also positions your brand as genuinely understanding customer needs.
Crafting Tailored Solutions: The journey seamlessly transitions into how your offerings stand as the key solutions to these problems, elaborating on services with precision—ensuring that the fit between customer needs and your solutions is clear.
Highlighting Distinct Benefits and Features: Through carefully structured sections, we detail the unique benefits and features of your services, allowing potential clients to easily grasp the value proposition and how it distinguishes from the market.
Transparent Processes, Tangible Results: We incorporate an overview of the process, offering a glimpse into the systematic approach that ensures success, paired with social proof that builds trust through testimonials and case studies.
Direct Answers to Indirect Questions: A strategically placed FAQ section addresses common queries, reducing any lingering hesitations and encouraging decisive action towards engagement.
The Outcome: A strategically crafted website that not only looks exceptional but performs brilliantly, enhancing user engagement and ultimately, converting visitors into loyal customers.
CONTENT CREATION: Effortless Content Creation and Tailored New Website Builds That Let You Focus on What Matters Most
Effortless Content Creation
A quick Zoom call where we ask you 5 questions!
Zero-Typing Workflows
We do all the heavy lifting, meaning you write nothing.
Tailored Website Builds
Choose from focused 15-page or unlimited content packages.
SEO-Optimised Content
Expertly crafted pages designed for maximum search engine visibility.
Visual Flexibility
Supply your own imagery or utilise our optimised stock options.
Easy Navigation
Websites configured for user-friendly menu access.
Industry Best Practices
Adherence to the highest standards for optimal performance.
Business Focus
We manage the intricacies, so you can concentrate solely on your business.
Competitive Edge
Leverage our Website Success Journey Blueprint and Customer Connection Compass Workshops for insights that set you apart.
Scalable Solutions
Our services grow with you, easily accommodating future expansions or changes.
Reserve your proposal review session where every question is welcome—let’s ensure everything aligns with your goals!
CUSTOM GPTs: Tailored AI Solutions to Enhance Your Content Strategy
What Are CustomGPTs? CustomGPTs are bespoke AI models crafted using our proprietary prompting intellectual property and extensive experience, specifically tailored to your business needs. These customised tools are designed to streamline and optimise your content creation process, from blog posts and image metadata to SEO-optimised meta information for web pages.
Why CustomGPTs Are Essential For business owners and professionals focused on fine-tuning and optimising their workflows, CustomGPTs offer a significant edge. These tools not only accelerate content generation but also ensure that it aligns perfectly with your strategic objectives and compliance requirements. By integrating preferred keywords, avoiding restricted phrases, and constantly updating processes, CustomGPTs help maintain legal compliance and relevance in rapidly changing markets.
Customisation and Continuous Improvement Our CustomGPTs are not static; they evolve. As your business grows and your needs change, we continually tweak and update the models. Whether it’s developing a faster process or integrating a new list of preferred keywords, our goal is to keep your workflows efficient and effective. This ongoing refinement ensures that the AI solutions remain perfectly aligned with your evolving business landscape.
Exclusive Access and Security We understand the importance of privacy and exclusivity. The CustomGPTs we develop for you are shared via special Share links, ensuring that only you and MerlinFX have access to these powerful tools. This controlled access guarantees that your strategic content remains secure and proprietary.
See the Magic in Action Interested in seeing how CustomGPTs can revolutionise your content creation process? We’re happy to provide a demonstration to show you the capabilities and efficiencies our custom AI solutions can bring to your business. Experience firsthand the magic of perfectly tailored AI, and see how it can transform your digital strategy.
Plan Inclusions
- Magic Canvas Plan: Includes 2 CustomGPTs, ideal for businesses looking to start integrating AI into their content strategies.
- Magic Story Plan: Provides up to 5 CustomGPTs, designed for businesses ready to fully embrace AI-driven content creation and optimisation across multiple platforms and mediums.
SPARK: Unify, Streamline, and Scale Your Business Operations—All with SPARK Essentials Included in Every Plan
Are you navigating the complexities of numerous apps and platforms for your online business? Envision a consolidated platform that effortlessly manages customer engagement, team training, and more.
Introducing SPARK Essentials—a meticulously tailored collection of features to support any business venture. With SPARK readily accessible on your mobile, you can effortlessly track clients, oversee conversations across various platforms, and manage your online reputation.
But there’s more – we’ve integrated SPARK Campaign and SPARK Echo into SPARK Essentials, offering an unmatched advantage. With the ease of blogging on your website, a comprehensive CRM and newsletter system through SPARK, and the added power of SPARK Echo, your content strategy is elevated to new heights.
What truly sets SPARK apart? It’s the direct impact on your bottom line. These aren’t just additional features; they represent a significant competitive edge.
Why settle for the ordinary when SPARK Essentials, now enhanced with SPARK Campaign and SPARK Echo, is included in every plan? Seize this chance to unify your business processes, improve team collaboration, and accelerate your success. Your all-encompassing solution is just a click away.
SPARK ESSENTIALS: Your One-Stop Solution for Comprehensive CRM Capabilities
Customisable CRM
SPARK is a highly customisable CRM that empowers businesses to tailor their customer relationship management to unique needs
Mobile Access App
Manage your business right from your mobile phone for on-the-go convenience.
Unlimited Team Members
SPARK allows for unlimited team members, providing scalable solutions to accommodate your business as it grows.
Import All Your Customers
With SPARK, you can effortlessly import all your customers into the CRM, consolidating your data for a unified, comprehensive view of your client base.
Secure and Compliant
Robust security measures ensure data protection and compliance with industry regulations.
Documentation - [NEW]
SPARK allows for seamless addition of documents to client records, enhancing data integrity and providing a comprehensive view of customer interactions.
SPARK ECHO for Posts to Social
SPARK Echo for Posts to Social Media automates your content strategy, effortlessly transforming blog posts into tailored social media updates. This ensures consistent, engaging online presence with minimal manual effort.
SPARK ECHO for Posts to Newsletter
Discover SPARK Echo for Posts to Newsletter: a game-changer in content automation. Effortlessly convert blog posts into captivating newsletters, ensuring your audience stays engaged and updated with minimal effort.
SPARK Media
Unlimited storage of documents and videos.
Unlimited Contacts
SPARK offers unlimited contacts, ensuring that your CRM can effortlessly scale with your expanding customer base.
Google Reviews
SPARK not only enables you to request, answer, or dispute Google Reviews directly within the platform, but it also seamlessly integrates with our Review Engine, automatically pushing authentic customer reviews to your website.
Capture Leads
SPARK's robust functionality allows you to capture leads directly from your website, streamlining your sales funnel for optimal conversion rates.
Send Newsletters
SPARK's integrated features enable you to create and send newsletters directly from the platform, keeping your audience engaged with relevant content.
Subscribe/Unsubscribe Workflow
SPARK automates the subscribe and unsubscribe workflow, making it easy for users to opt in or out of your communications while ensuring compliance with regulations.
Future-Proof Your Business
Benefit from upcoming features like the AI Prompt Library to stay ahead of the competition.
SPARK Video Tutorrials
Access training materials in our SPARK powered Course area.
On-Demand Team Training
Access custom Zoom training modules to upskill your team whenever needed.
Premium PowerUps: Customise Your Competitive Edge: Premium PowerUps Deliver Envy-Worthy Website Features
Review Engine
This system gathers your Google and Facebook Reviews and places them on your home page, reviews page and other areas of your website. Includes numerous customisable options. Showcase specific reviews for specific services on relavant pages. Standard with Magic Box.
Constant Content
"Constant Content" transforms your blog content into a year-long stream of fresh, engaging social media posts. Each post is different but same link back to the post. It ensures a continuous and varied online presence, keeping your audience consistently captivated.
Alchemy Appointments [Magic Story]
A robust scheduling solution tailored for businesses that need an effective booking system. It features an intuitive business dashboard that allows users to manage their appointments and business operations efficiently from anywhere, whether on mobile or desktop. This setup ensures that business owners have full control and accessibility to their scheduling system at all times, enhancing management capabilities and operational fluidity. Exclusive to Magic Story.
Authority Accelerator [Magic Story]
Authority Accelerator: Maximise Content Impact. Authority Accelerator fine-tunes your content for optimal engagement and conversion. Through strategic internal linking and targeted funnels, we turn each article into a high-performing asset, positioning your site as an industry go-to. Elevate your content's reach and impact effortlessly. Exclusive to Magic Story.
Video Alchemy Player [Magic Story]
Unlock unlimited video hosting via your SPARK account and enjoy playback through the most advanced WordPress video player available today. This plan offers seamless video integration, customisation options, and powerful features like lead capture, chapter markers, and detailed analytics to optimise your viewer engagement. Exclusive to Magic Story.
PDFX [Magic Story]
Do you have loads of PDF's you mange across pages and blog posts? Our custom built PDF dashboard means you never have to look for a PDF again to get it updated. Manage all PDF's from one location. Store PDF's in your SPARK Media area.
Image Optimiser
Optimises images as you upload them. Converts to .webp format for faster loading. Google loves fast websites. 500 image optimisations per month. Standard with Magic Box.
Expert Knowledge Hub
The Expert Knowledge Hub is a highly customisable platform that enhances user experience by offering an intuitive interface and advanced search capabilities, allowing users to quickly find the information they need. This reduces the need for direct support and improves overall satisfaction. Detailed analytics provide insights into user behaviour and traffic, helping you continuously improve your documentation. Additionally, Google favours well-organised, frequently updated content, which can enhance your site's SEO, driving more organic traffic.
SPARK: Funnels [Magic Story]
Using funnels with membership courses and subscriptions, funnels serve as strategic pathways designed to convert visitors into members or subscribers. These funnels are tailored to guide potential customers through a series of steps and interactions that build interest and trust, ultimately leading to a sign-up or purchase. Exclusive to Magic Story.
SPARK: Courses [Magic Story]
This feature allows businesses to develop custom courses that can be targeted at specific groups, such as new employees, team members, or clients. Exclusive to Magic Story.
SPARK: Certificates [Magic Story]
A feature that allows businesses to create and issue digital certificates to participants or clients who complete certain courses, training programs, or milestones within a membership program. Exclusive to Magic Story.
SPARK: Community [Magic Story]
Designed to facilitate interaction and collaboration among users within the same ecosystem. Exclusive to Magic Story.
AUTOMATE TO INNOVATE: Unlock the Full Potential of Your Business with SPARK
Opt-In Subscriber Workflow
Automatically add new subscribers to your mailing list when they opt-in on your website, sending them a welcome email and introducing them to your brand.
Client Nurture Sequence
Send a series of automated emails to new clients to educate them about your services, share useful resources, and build a strong relationship from the start.
Automatic Review Posting
Automatically post positive client reviews to your social media pages, helping to build trust and enhance your online reputation.
Blog to Social Media Automation
Share new blog posts automatically to your social media channels to keep your audience engaged and drive traffic back to your website.
Blog to Newsletter Integration
Automatically include your latest blog posts in your regular newsletter, ensuring your subscribers always have your newest content at their fingertips.
Review Request System
After a service is completed, automatically send a request to clients asking them to review their experience, boosting your quantity of online testimonials.
Birthday and Anniversary Greetings
Send personalised greetings to clients on their birthdays or the anniversary of their first purchase or sign-up, enhancing customer loyalty.
Reactivation Campaign
Target inactive subscribers with a reactivation campaign, sending special offers or updates to lure them back.
Opportunity Nurturing Sequence
Automatically nurture leads at different stages of the sales pipeline with targeted content and offers designed to move them closer to a sale.
Pipeline Progress Alerts
Set up alerts that notify team members when a potential deal moves from one stage to another in the sales pipeline, ensuring timely follow-ups and actions.
Course Progress
Automatically send emails to course participants at various checkpoints, encouraging them to complete modules and providing additional resources to aid their learning.
Customisable Profiles
SPARK enables you to tailor client management through customisable fields, allowing you to store and track specific data points unique to each client. This feature facilitates deeper understanding and better service personalisation.
Reserve your proposal review session where every question is welcome—let’s ensure everything aligns with your goals!
REDESIGN + REBOOT: Unlock Continuous Growth and Efficiency
Are you already benefiting from a service that keeps your website fresh and aligned with your brand every few years? If not, it’s time to be part of something transformative.
Introducing MerlinFX’s Redesign + Reboot service—a comprehensive solution that revitalises your website every three years, at no extra cost. We’re not just talking about a facelift; we’re offering a complete transformation that aligns with your evolving business goals and customer needs.
Imagine a website that looks stunning and serves as a powerful tool for your business. With our Redesign + Reboot service, you’ll receive a tailored guide packed with insights to leverage your unique strengths. We’ll help you focus on your most profitable assets, discover new features to elevate your business and integrate your website with other systems for increased efficiency.
If you’re an existing MerlinFX client, you’re already on the path to continuous digital excellence. After three years with us, you’re eligible for our Redesign + Reboot service. Don’t miss this opportunity to revitalise your website and align it with your evolving business goals.
Whether you’re new to MerlinFX or a long-standing client, choosing any of our plans makes you eligible for the Redesign + Reboot service after three years. Don’t settle for a stagnant website; opt for a plan that includes ongoing revitalisation. Act now to ensure your website remains an asset, not an afterthought.
Continuous Website Revitalisation
Benefit from a website that evolves with your business, ensuring you're always ahead of the curve.
Tailored Business Insights
Leverage a customised guide filled with actionable insights to maximise your unique strengths and opportunities.
Streamlined Processes
Integrate your website seamlessly with other business systems for increased efficiency and simplified workflows.
Personalised Consultation
Discuss your specific needs in a no-obligation Clarity Call and receive a tailored proposal that aligns with your goals.
Flexible Plan Options
Choose from a range of plans that make you eligible for the Redesign + Reboot service, offering you the freedom to select what best suits your needs.
No-Obligation Redesign Option
Experience a risk-free website transformation with our Redesign Only option, giving you the freedom to revitalise your online presence without committing to further upgrades.
POTENTIAL CHALLENGES: Risk Management Strategy for Your Website Project
Scope Creep
Risk: The project scope expands with additional requests or features not initially planned. Outcome: Implement a change management process. Any request for additional features or content outside the original agreement will be evaluated, and its impact on the timeline and budget assessed. We can either incorporate these changes into the current scope at an adjusted cost and timeline, or schedule them as enhancements post-launch.
Key Decision-Maker Unavailability
Risk:A key decision-maker is unavailable due to sickness, vacation, or other reasons, delaying approvals and feedback. Outcome: Establish a secondary contact from the beginning who can make decisions or provide necessary feedback in the absence of the primary decision-maker. This ensures that the project remains on schedule even if someone is unavailable.
Resource Allocation Delays
Risk: Delays in receiving required content or responses from the client can stall the project. Outcome: Set clear deadlines for content delivery and responses in the project timeline. If these are not met, the project will be paused and rescheduled based on current workload and resource availability, potentially moving the client to the end of the queue.
Inadequate Client Understanding How To Use Website
Risk: The client may struggle to manage the website post-launch due to insufficient training. Outcome: We already provide a comprehensive training session post-launch, including a Launch video course, video library and other training videos in our client only training portal. We also offer the opportunity to request quick How To videos on areas specific to your website as needed and stored with us for easy access anytime via your SPARK admin.
ASSUMPTIONS: Setting Clear Expectations for Successful Website Development
Decision-Maker Involvement
It is assumed that the designated decision-maker will be present on all scheduled calls and meetings to ensure timely decisions and approvals. This involvement is crucial for adhering to the project timeline and for the resolution of any queries or issues that may arise.
Client Responsibility for Website Traffic
While MerlinFX provides robust SEO tools and systems to enhance content visibility and improve search engine rankings, the generation of website traffic, often referred to as "foot traffic," remains the responsibility of the client. MerlinFX will equip the client with the necessary tools and strategies for traffic acquisition but does not guarantee traffic volumes.
Content Provision Timelines
The client is assumed to adhere to the agreed-upon timelines for providing content and feedback. Delays in submitting content or feedback may result in project delays and could potentially lead to rescheduling of the project delivery date
Legal and Compliance
The client assumes responsibility for ensuring that all content, including text, images, and multimedia, complies with applicable laws and regulations. MerlinFX is not responsible for any legal issues that arise from content or data hosted on the client’s site.
Technical Readiness
We design, build, host, and manage your website, incorporating specific third-party technologies within our stack. While we facilitate integration with your existing apps that offer user-friendly APIs, please note that our role does not extend to becoming specialists in your external applications. It is essential for us to have access to your domain early in the project, unless we are already managing it, to ensure seamless integration and functionality of all components involved.
Training and Handover
Comprehensive training will be provided post-launch to enable you to manage and update your website effectively. It is assumed that you will allocate the necessary time and resources to participate in this training. Following the launch, requests for additional content creation will be quoted separately, or you may choose from available content plan options. However, our Magic Story plan does include content updates to your website under a fair use policy. For example, making personnel changes on your site is included, but requests for new blog posts would necessitate a separate arrangement.
Third-Party Services
We manage all aspects of third-party services and products required for your website, such as plugins, tools, and software licenses, under a single monthly fee. Occasionally, you may require a third-party plugin outside of our preferred technology stack. In such cases, approval is contingent upon strict criteria including usability, security, quality of support, user ratings, and recent updates. If approved, the cost of such plugins or third-party tools will be your responsibility. It is crucial to maintain timely payments for these services because failure to do so can lead to their deactivation and removal from your site. We enforce strict security protocols and must eliminate potential vulnerabilities that often arise from outdated plugins.
Post-Launch Support
We provide extensive post-launch support, encompassing weekly updates for core systems, security, and plugins, as well as server upgrades and maintenance. Our service includes 24/7 monitoring, firewalls, and advanced security measures to safeguard your website. We also cover software license fees for premium plugins and third-party services that we utilise. Alongside these technical services, we offer comprehensive training, support, maintenance, and hosting to ensure optimal performance and security of your site. While we do not offer email services, we are able to recommend experienced IT professionals to fulfill this requirement.
Read why business owners, managers, NFP CEOs, and entrepreneurs love ❤️ MerlinFX
FREQUENTLY ASKED QUESTIONS
Absolutely, the $0 upfront build cost is a feature available across all our plans: Magic Box, Magic Canvas, and Magic Story. Here’s how we make this possible:
Streamlined Workflows
Our build process is highly optimised, eliminating time-consuming bottlenecks. This efficiency allows us to focus on the core elements that matter: your brand and vision. You supply the content; we bring it to life.
Comprehensive Business Solutions
Each of our plans is more than just a website; they are complete business solutions. They include SPARK essentials, which offer CRM functionalities that further streamline your operations. This integrated approach enables us to provide a $0 build cost across all plans.
Long-Term Partnership
We establish a minimum two-year agreement for our plans, aiming to cultivate a mutually beneficial, long-term partnership. This commitment serves as a foundation for ongoing success and goodwill. We offer free redesigns every three years to reward your loyalty and keep your brand and site fresh.
It’s a bit like planting a tree together. If we’ve just put it in the ground and you decide to uproot it and take it elsewhere, it’s unfair to either of us. The tree hasn’t had a chance to grow, nor has our partnership. Interestingly, this has never been an issue with our clients. Before you know it, it’s time for that free redesign to keep your site and brand invigorated.
An exit fee applies if you decide to move on within the first two years. However, this requirement is waived if you’ve opted for any of our content packages. This flexibility allows you to choose the level of commitment that best suits your needs while benefiting from our comprehensive services.
Additional Services
The $0 build focuses on the core website. However, extra services like SEO-optimised content are available at an additional upfront cost. These are separate from the $0 build and can be added as needed.
Customised Options
We offer customised solutions for clients with larger, more complex needs that may follow a traditional upfront cost model. These are tailored to each client and are ideal for more extensive projects. This is the Ad Astra plan.
Summary
The $0 build is available across all plans due to our optimised workflows and focus on long-term partnerships.
Each plan is a comprehensive business solution that includes SPARK essentials.
Additional services like SEO-optimised content come at an extra cost.
Customised options are available for more extensive needs.
By removing costly bottlenecks and focusing on long-term relationships, we’ve crafted a model that allows us to offer a $0 build across all plans while still delivering a high-quality, comprehensive service.
Not an issue at all. For each additional page, we charge $197 + GST to create and apply the layout and format of the content you supply for each page.
If we are not creating the content for you then you need only supply us with the content, and we’ll add it to the new design layout for you. After launch, you will have access to make changes, and add more content as needed.
That is entirely up to you and you can opt to select either Content creation options.
We would still need to follow our content research and creation process that includes doing the workshops: The Website Success Journey Blueprint and The Customer Connection Compass.
While you may be familiar with AI-generated content like ChatGPT, leveraging such tools effectively requires specialised expertise. Our service saves you time by handling the complexities of content creation, from unpacking intricate blueprints to SEO optimisation and compliance with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) algorithm. We use premium AI tools and advanced techniques such as prompt stacking and prompt engineering. Our deep immersion in AI, backed by regular interactions with experts and participation in AI groups, ensures we stay ahead of the curve.
Key Takeaways:
- Specialised expertise in AI, SEO, and content strategy.
- Use of premium AI tools and cutting-edge techniques.
- Time-saving service, allowing you to focus on core business activities.
Yes, of course. We’ll even show you how.
We already have a course in our MyMerlinFX training hub called Blog Like A Boss.
After the website is launched, no matter which plan you are on we strongly urge you to learn many different ways on how you can use ChatGPT (especially the paid version) to optimise your own workflows.
We’re working on an AI version of Blog Like A Boss + We’re building a Prompt Library for you to create simple posts to more intricately detailed pillar posts to learn how to respond to Google Reviews. Hint: Drop in your keywords into the response!
These exclusive to MerlinFX clients.
BONUSES: We’re always stacking value!
WOW! You made it this far! OK here are some other things you get – all built in.
Milestone Magic
Showcase your business achievements. We transform your milestones into diverse digital content, host them on our platforms + blog post for you, and promote them through a year-long campaign. FREE.
Team Onboarding
Training a new team member to edit your website or use SPARK? We have an onboarding process for them. We've done all the heavy lifting and we get them trained up for you.
On-Demand Courses
Learn how to use your website and optimise workflows in our training portal for clients only.
Challenges [NEW - Coming Soon]
Focussed 1, 3, 5 day challenges where we zero in and focus on core/key aspects of your website and online presence. Group Zoom calls, demonstrations and more.
More ?
Naturally, there's more beneath the surface—we save the most innovative details for our clients.
PowerChat
Book a 15 minute Zoom Chat with me. Not an AI version of me. More frequent contact. Ask Me Anything.
Review Engine
One of our FREE PoweUps where you can manage the reviews from Google, Facebook etc that appear on your website.
Image Optimisation
As ytou load images to the site, you get a generous 500 images per month optimisation tool baked in. It compresses and makes your images load faster which Google loves.
WordPress Video Library
Are you ready to take your WordPress skills up a notch?
Support
You're never charged for support. Got questions? Need to chat? I always love to hear from you. Book this in any time via our website or your WordPress Dashboard.